Brand Tone

sophisticated, passionate, and welcoming

Brand Values

• •Creativity and Innovation
• •Quality and Craftsmanship
• •Hospitality and Conviviality
• •Education and Passion
• •Authenticity

Best Practices

• •Lead with Passion, Not Just Ingredients: Instead of just listing what's in a drink, describe the experience and the creative process behind it. Use evocative and sensory language.
• •Maintain a Welcoming Tone: Even when discussing complex techniques or high-end spirits, the language should remain accessible and friendly. Avoid jargon where possible, or explain it in a simple, engaging way.
• •Highlight the Ambiance: Consistently reference the bar's unique, bright, and relaxed atmosphere. This is a key differentiator and should be woven into the narrative.
• •Emphasize Quality and Craftsmanship: Regularly mention the use of fresh, high-quality ingredients, homemade elements, and the care that goes into every drink and dish.
• •Tell a Story: Share the stories behind the cocktails, the inspiration from the owners' heritage, or the purpose of the 'Fabelei Akademie.' This builds a deeper connection with the audience beyond the products themselves.

Social Perception

The public perception of Fabelee is overwhelmingly positive. Customers and reviewers see it as a top-tier cocktail bar in Berlin, lauded for its exceptional and creative drinks, delicious bar food, and excellent service. The ambiance is frequently described as bright, friendly, and relaxed, distinguishing it from typical dark, speakeasy-style bars. It is perceived as a place for a more mature clientele (over 30) who appreciate a high-quality, dignified, yet comfortable experience. The brand is seen as both a destination for special occasions and a beloved neighborhood spot for regulars.

Copy Examples

• •Embrace the taste of summer. Our new creation features a delicate infusion of elderflower, a hint of fresh basil, and a whisper of citrus. It’s light, it’s aromatic, it’s waiting for you.
• •The Fabelei experience, bottled. Enjoy our signature cocktails from the comfort of your home. Perfect for a quiet night in or as a unique gift for the discerning drinker. Explore the collection.
• •Curious about the world of Amaro? Join our Fabelei Akademie for an intimate tasting and workshop. We'll explore the history, production, and versatile flavors of this beloved Italian liqueur. Seats are limited.
• •Where creativity meets classic hospitality. Discover a menu of innovative cocktails and modern bistro fare in the heart of Schöneberg. Welcome to Fabelei.
• •Celebrate in style. From intimate gatherings to larger celebrations, let us create a memorable event for you at Fabelei. Inquire about our private bookings and catering services.