Brand Tone

Empowering & Confident, Friendly & Approachable, Solution-Oriented & Practical, Informative & Helpful, Enthusiastic & Positive

Brand Values

• •Confidence
• •Simplicity & Ease of Use
• •Quality
• •Natural Beauty
• •Customer Empowerment
• •Innovation
• •Cruelty-Free

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to and use language that resonates with them—positive, encouraging, and focused on their beauty aspirations.
• •Emphasize Empowerment and Confidence: Frame product benefits around how they make the customer feel (e.g., "Step out with confidence," "Reveal your most fabulous self").
• •Keep it Simple and Direct: Mirror the ease of use of the products in your language. Avoid overly technical jargon and get straight to the solution.
• •Maintain a Positive and Upbeat Voice: Whether it's an ad, a social media post, or customer service, infuse enthusiasm and positivity. Use emojis appropriately on platforms where they fit.
• •Show, Don't Just Tell, with Authenticity: Utilize before-and-afters, tutorials, and user-generated content that genuinely showcases the product's effectiveness and the "fabulous" feeling it brings, reinforcing the brand's promise of a simple, confidence-boosting solution.

Social Perception

Fab Brows US is generally perceived as a reliable brand that delivers on its promises of easy-to-use, effective eyebrow products. Customers value the convenience of the stencil kits and the quality of the powders, often highlighting how the products help them achieve well-defined, natural-looking brows that last. The brand is seen as a go-to for individuals who may struggle with shaping their eyebrows or want a quick, polished look. There's a strong association with boosting self-esteem and making users feel "fabulous."

Copy Examples

• •Headline (Website/Social Media Ad): "Unlock Your Perfect Arch. Effortless, Flawless Brows in Seconds. Shop Fab Brows Now!"
• •Instagram Caption: "Your daily dose of brow confidence is here! ✨ Our smudge-proof, easy-to-use kits make 'I woke up like this' brows a reality. Swipe to see the magic! #FabBrows #BrowGoals #EffortlessBeauty"
• •Email Subject Line: "Still struggling with uneven brows? We've got the simple fix!"
• •Product Description Snippet: "Crafted with high-quality, cruelty-free mineral powders, our kit ensures your brows not only look naturally stunning but stay put all day long. Feel fabulous, effortlessly."
• •TikTok Video Hook: "Stop guessing your brow shape! 🛑 Watch how our stencils give you perfect brows EVERY time. #FabBrowsHack #EasyMakeup #BrowTransformation"