Brand Tone

Innovative and clear, with a focus on uniqueness and reliability

Brand Values

• •Innovation
• •Uniqueness
• •Quality
• •Individuality
• •Reliability

Best Practices

• •Focus on clarity and accuracy when describing products, especially given the potential for confusion with other entities.
• •Highlight the innovative or unique aspects of the products to align with the 'zigging when others zag' concept.
• •Avoid generic language and instead use specific details about the toys or clothing offered.
• •Maintain a consistent brand voice across all platforms, ensuring that descriptions match the company's actual activities.
• •Incorporate the brand's origin story or unique selling points to differentiate it from competitors.

Social Perception

A unique brand that provides innovative, high-quality products and encourages individuality

Copy Examples

• •Discover unique toys that defy the ordinary. Zig Zag offers innovative designs for creative minds.
• •Stand out from the crowd with Zig Zag's exclusive clothing line. Express yourself with our original styles.
• •At Zig Zag, we pride ourselves on quality and innovation. Explore our curated collection of exceptional products.
• •Experience the difference with Zig Zag. Our unique approach to design sets us apart.
• •From innovative toys to stylish clothing, Zig Zag helps you express your individuality.