Brand Tone

Empowering & Inspirational, Confident & Bold, Individualistic & Expressive, Conscious & Responsible, Community-Oriented (Emerging), Direct & Story-Driven

Brand Values

• •Individuality: Encouraging people to embrace their unique style and identity.
• •Self-Expression: Providing a medium (clothing) for personal storytelling and creativity.
• •Empowerment: Inspiring confidence and self-worth.
• •Resilience: Catering to "fighters" and those who "wear their comeback."
• •Sustainability: Commitment to reducing waste and giving back to the environment.
• •Authenticity: Focusing on genuine self-expression rather than fleeting trends.
• •Quality & Style: Offering streetwear that is both fashionable and meaningful.

Best Practices

• •Anchor in Your "Why": Always circle back to the core mission: empowering individuality, self-expression, and resilience. Every piece of copy should subtly or overtly reflect this purpose.
• •Use "Power Words" Consistently: Incorporate words and phrases that evoke the brand's spirit, such as "reclaim," "revolution," "identity," "self-worth," "comeback," "bold," "unapologetic," "storytellers," "fighters," "dreamers."
• •Speak Directly to Your Audience: Use "you" and "your" to create a personal connection, making the customer feel seen and understood as an individual on their own journey.
• •Balance Edge with Responsibility: Maintain the bold, streetwear edge while also clearly communicating the commitment to sustainability and ethical practices. This duality is a key differentiator.
• •Encourage Action & Interaction: Frame copy to inspire not just purchases, but engagement, self-reflection, and community participation (e.g., "Share your story," "How do you wear your comeback?").

Social Perception

Emerging Brand, Positive Initial Trust Online, Engaged on Social Media, Niche Appeal, Sustainability as a Potential Draw

Copy Examples

• •Instagram Post Caption (Product Focus): This isn't just a hoodie. It's a statement. Crafted for the days you own your story and the nights you rewrite the rules. The [Product Name] – wear your resilience. #ReclaimeYourself #StreetwearRevolution #ManchesterMade #WearYourComeback
• •Facebook Ad Copy (Brand Story Focus): Tired of blending in? Reclaimeclo is born from the streets of Manchester, a movement for those who dare to be different. We’re more than fashion; we're a call to reclaim your identity, your style, your self-worth. Ethically made, designed for impact. Discover the collection and plant a tree with your order. Shop Now. [Link] #Reclaimeclo #Individuality #SustainableStreetwear
• •TikTok Video Concept (Behind the Scenes/Ethos): (Video shows quick cuts of designs, someone customizing a garment, a tree being planted graphic) Text Overlay: More than threads. It's your story. Your fight. Your comeback. RECLAIMÉ. Caption: Wear it loud. Wear it proud. This is your canvas. ✊ #Reclaimeclo #StreetStyle #SelfExpression #SustainableFashion #Manchester
• •Website Banner Text (New Collection): EXHAERA SS/25: DROP 2 IS HERE. For the sunset chasers and the city dreamers. Garments designed to tell your story, from the urban maze to quiet horizons. Limited pieces. Endless expression. Reclaim your journey. [Shop Now Button]
• •Email Subject Line (Community Engagement): Your Story Matters: How Do You Reclaimé Your Style? (Email body encourages user-generated content, sharing how they style Reclaimeclo pieces to express their individuality)