Brand Tone

Direct, product-focused, emphasizing quality and style with a touch of timeless elegance and refined simplicity.

Brand Values

• •Quality Craftsmanship
• •Unique Aesthetics
• •Accessibility
• •Style & Self-Expression
• •Cultural Sensitivity (as a continuous improvement area)

Best Practices

• •Emphasize Quality Consistently: Always mention the '925 sterling silver' to reinforce the value and durability of the products.
• •Focus on terms like 'inspired by,' 'style,' 'motif,' or 'aesthetic' when referencing cultural influences.
• •Aim for clarity, conciseness, and a touch of refinement in product descriptions and communications.
• •Be mindful of the cultural sensitivity surrounding the use of indigenous names and designs. Acknowledge inspiration rather than direct appropriation.
• •Understand that other Brazilian jewelry brands also use 'Maori' to describe design styles, suggesting it might be a recognized aesthetic category in that market, potentially distinct from authentic cultural items.

Social Perception

A brand that offers high-quality, stylish, and accessible silver jewelry, drawing inspiration from unique cultural aesthetics, but with sensitivity to cultural appropriation concerns.

Copy Examples

• •Our 925 silver jewelry is more than an accessory; it's a statement.
• •Our commitment to 925 sterling silver means your chosen piece will remain a cherished part of your collection for years to come.
• •Express yourself with Maori Pratas.
• •Discover the timeless elegance of our 925 sterling silver collection.
• •Experience refined simplicity with our Bali-inspired silver jewelry.