Brand Tone

Elegant & Sophisticated, Personal & Story-driven, Contemporary & Modern, Artistic & Cultured, Approachable Luxury

Brand Values

• •Personalization & Customization
• •Craftsmanship & Quality
• •Storytelling & Meaning
• •Customer Experience
• •Heritage & Modernity
• •Independence & Empowerment
• •Sustainability

Best Practices

• •Emphasize "Your Story": Always bring the narrative back to the customer's individuality and the personal meaning behind each piece. Use words like "your," "unique," "bespoke," "story," "meaningful," and "personalized."
• •Maintain an Elegant & Sophisticated Vocabulary: Use refined language that reflects the quality and artistry of fine jewelry. Avoid overly casual slang or jargon. Words like "exquisite," "meticulous," "handcrafted," "contemporary," and "timeless" fit well.
• •Highlight the Collaborative & Personal Touch: Stress the partnership between the designer and the client. Phrases like "designed with you," "your vision, our craftsmanship," and "a personal journey" reinforce this.
• •Speak to the "Modern, Independent Woman": Craft messages that resonate with confidence, individuality, and a discerning taste for quality and meaningful luxury.
• •Infuse Cultural Richness (Subtly when appropriate): When referencing design inspirations like Arabic calligraphy or heritage, do so with respect and artistry, connecting it to beauty and personal expression rather than just trend. Ensure the language remains inclusive.

Social Perception

High-Quality & Unique, Personal & Meaningful, Trusted & Reputable, Culturally Rich & Artistic, Designer-Led & Passionate

Copy Examples

• •Hiba Jaber: Your Story, Exquisitely Crafted in Gold.
• •Beyond adornment, a jewel that speaks your heart. Collaborate with Hiba Jaber to transform your precious moments and connections into a timeless emblem, meticulously handcrafted just for you. What story will your Hiba Jaber piece tell? #HibaJaberJewelry #CustomFineJewelry #TellYourStory
• •Intertwine your narrative with ours. Our bespoke initial rings are more than just jewelry; they are a contemporary heirloom, a celebration of identity, handcrafted in 18k gold and designed in collaboration with you. For the modern woman who carries her story with grace. [Learn More & Begin Your Design Journey]
• •Discover New Narratives: The Latest Bespoke Inspirations from Hiba Jaber
• •At Hiba Jaber, we believe true luxury is personal. Founded in Dubai in 2017, we craft contemporary fine jewelry that weaves your unique story into every design. For the modern, independent woman who values meaning and artistry. [Meet the Designer]