Brand Tone

Playful, Trendy, Heartfelt, Appreciative

Brand Values

• •Uniqueness and Customization
• •Joy and Memory-Making
• •Quality
• •Customer Connection
• •Accessibility/Trendiness

Best Practices

• •Be Consistent Across All Channels: Whether it's the website, product descriptions, emails, or social media (Instagram, TikTok), the tone should feel familiar and cohesive.
• •Incorporate Visuals That Match the Tone: Use images and videos that align with your brand's aesthetic and emotional tone. This will reinforce the overall brand experience.
• •Use Storytelling to Evoke Emotions: Share stories about your products or customers that highlight the values of joy, memory-making, and uniqueness.
• •Listen and Adapt (Slightly): While maintaining a core tone, pay attention to how customers interact and the language they use. This doesn't mean completely changing your tone, but rather subtly incorporating words or addressing topics that are current and relevant to your audience, like popular design styles.
• •Emphasize Customization in Your Messaging: Highlight the ability for customers to personalize products and create unique gifts. Use language that suggests creativity and individuality.

Social Perception

Thoughtful and specialized, offering unique and customizable gifts that create joy and lasting memories.

Copy Examples

• •"Our handcrafted items are designed to bring joy and make lasting memories. Each order is carefully customized to ensure quality and uniqueness."
• •"Discover our lovely collection of Korean Ins style stationery, perfect for adding a touch of cute cartoon fun to your everyday life!"
• •"Carry in style with our trendy bags and backpacks! Express your individuality with our customizable designs."
• •"We want you to love your purchase! If you have any questions, we'd love to hear from you!"
• •"Looking for a truly special gift? Explore our unique and customizable gift items, designed to make lasting memories."