Brand Tone

Enthusiastic, empowering, informative, and health-focused, with a blend of technical and natural elements depending on the product category.

Brand Values

• •Innovation
• •Quality
• •Empowerment
• •Natural Solutions (where applicable)
• •Value

Best Practices

• •Acknowledge and address customer feedback transparently, showing a commitment to improvement.
• •Focus on clear, concise language, especially when describing technical features or scientific benefits.
• •Maintain a consistent level of enthusiasm and empowerment across all product lines.
• •Visually represent the brand with imagery that reflects both high-tech innovation and natural wellness, depending on the product.
• •If social media is developed, ensure it reflects this community-building, empowering, and informative tone.

Social Perception

A brand perceived as providing value for money, especially on its broader range of products and customer service, with potential in niche markets like emerging athletes.

Copy Examples

• •"Our mission is to empower you with the tools and support you need to live a healthier, happier life."
• •"NewVidaFit's EMS Foot Massager uses advanced TENS/EMS technology to help relax muscles and improve circulation."
• •"NewVidaFit's Advanced Whey Protein Isolate delivers high-quality protein without the artificial stuff."
• •"Embrace naturally radiant skin at any age."
• •"Accessible to everyone empowering you on your journey to a healthier, more vibrant life"