Brand Tone

Elegant & Sophisticated, Artisanal & Passionate, Personal & Evocative, Contemporary & Timeless, Approachable Luxury

Brand Values

• •Craftsmanship & Quality
• •Heritage & Story
• •Self-Expression & Individuality
• •Timeless Elegance
• •Contemporary Design
• •Trust & Loyalty
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., elegant, passionate, evocative, sophisticated yet approachable), approved vocabulary (e.g., "handcrafted," "meticulously," "luminous," "heritage," "self-expression"), and phrases to avoid (e.g., overly casual slang, generic descriptions). Refer to "Our Story" for foundational language.
• •Prioritize Storytelling: Weave the brand's narrative of heritage, sister founders, and the art of self-expression into product descriptions, social media, and email marketing. Connect the jewelry to emotions and personal significance rather than just its physical attributes.
• •Emphasize Craftsmanship and LA Origin: Consistently highlight that pieces are "handcrafted in Los Angeles by skilled artisans." This reinforces quality, exclusivity, and a sense of place that resonates with the desired sophisticated, artisanal image.
• •Maintain Visual and Textual Harmony: Ensure the copywriting style complements the elegant, warm, and slightly moody aesthetic of the brand's photography and videography on the website and social media. The language should feel as curated and considered as the visuals.
• •Engage Authentically: When interacting with customers on social media or via email, maintain the established warm, appreciative, and personal tone. This builds on the stated values of trust and loyalty. Avoid overly robotic or generic responses.

Social Perception

The brand projects an image of high-quality, desirable, and aesthetically pleasing products. Their appeal is likely strongest with consumers who value unique design, quality materials, and the story behind the pieces, rather than mass-produced items. The lack of negative press or widespread complaints is a positive sign.

Copy Examples

• •Whispers of gold, echoing timeless tales. Each curve and shimmer of our [Product Name] necklace is meticulously handcrafted in Los Angeles, designed not just to adorn, but to become a part of your unique story. Discover the art of heritage. ✨ #WorldofValente #HandcraftedJewelry #LAJewelry #TimelessElegance
• •The [Ring Name] Ring: A delicate dance of contemporary design and enduring allure. Forged from luminous 14k gold and crowned with a scintillating [stone, if any], this piece is a testament to the passion of our artisans. Let it be your daily whisper of sophistication and strength.
• •Unlock your inner glow. ✨ Layering our [Necklace 1 Name] with the [Necklace 2 Name] adds a touch of effortless LA elegance to any look. Handcrafted with passion, designed for your self-expression. #ValenteStyle #JewelryLayering #FineJewelry #MadeinLA #TikTokFashion
• •From our hearts to your hands. World of Valente was born from a sisterly bond and a shared dream: to create more than just jewelry, but heirlooms that carry stories and celebrate individuality. Each piece, handcrafted in our Los Angeles studio, is a chapter in that dream. Thank you for being part of our world.
• •Seeking jewelry as unique as your journey? Discover World of Valente. Handcrafted fine jewelry from Los Angeles, where timeless elegance meets a contemporary edge. Express your story. Shop now.