Brand Tone

Professional, Expert, Solution-Oriented, Informative, Educational, Direct, Accessible, Reliable, Quality-Focused

Brand Values

• •Customer Success & Profitability
• •Innovation & Technology
• •Quality & Reliability
• •Expertise & Support
• •Efficiency & Productivity

Best Practices

• •Focus on Customer Solutions: Frame your copy around solving customer problems and achieving their goals (e.g., increased efficiency, better quality, higher safety) rather than just listing product features.
• •Be Consistent Across All Channels: Whether it's the website, a LinkedIn post, a YouTube video description, or an email, the tone and core messaging should remain consistent and recognizable as INTMFG.
• •Train Your Team: Ensure that sales, customer service, and marketing teams understand and can articulate the brand's value proposition and tone of voice accurately and consistently in all interactions.
• •Use Technical and Precise Language: Demonstrate expertise by using industry-specific terminology and precise descriptions of products and solutions.
• •Highlight Partnerships: Mention partnerships with leading brands to reinforce credibility and quality.

Social Perception

INTMFG is perceived as a specialized B2B supplier of industrial tools and manufacturing solutions, and a technical resource providing expert knowledge.

Copy Examples

• •Enhance your manufacturing processes with our assembly tools and equipment. Improve ergonomics, product quality, and production rates to boost profitability.
• •Integrated Manufacturing & Supply: Your full-service manufacturing solutions provider in California, Nevada, and Arizona.
• •Providing complete industrial solutions and continual service, specializing in assembly and torque tools, robotic systems, and more.
• •Learn how to calibrate a Bosch Exact Ion Tool with our step-by-step guide.
• •Discover our smart industrial solutions, including automated screwdriving systems and digital torque wrenches.