Brand Tone

Aspirational & Stylish, Confident & Quality-Oriented, Approachable & Customer-Focused, Modern & Minimalist

Brand Values

• •Design Excellence
• •Quality Craftsmanship
• •Customer Satisfaction
• •Customization
• •Accessibility to Iconic Designs

Best Practices

• •Lead with Design and Style: Always highlight the aesthetic appeal and the iconic nature of the designs. Use evocative language that speaks to a design-conscious audience.
• •Emphasize Quality and Craftsmanship: Don't just say it's good; briefly explain *why* (e.g., "ergonomic design," "high-density foams," "generous-quilted folds"). This builds trust and justifies the purchase.
• •Maintain an Approachable Authority: Be confident in your product's quality and design credentials, but remain friendly and accessible, especially in social media interactions. Answer questions clearly and enthusiastically.
• •Showcase Social Proof Authentically: Integrate customer testimonials and user-generated content naturally. Let happy customers become part of your brand voice. When sharing reviews, use their genuine expressions of delight.
• •Visual and Verbal Harmony: Ensure the copy's tone matches the visual style. If the imagery is minimalist and high-end, the language should be refined yet clear. If social content is more casual (like TikTok), the copy can be more conversational but still aligned with core values of quality and design.

Social Perception

Positive (based on available reviews), Design-Savvy Appeal, Niche Specialist, Emerging Small Business (on TikTok)

Copy Examples

• •Headline (Website/Ad): Iconic Comfort, Reimagined. Discover Your Perfect Togo.
• •Instagram Caption: Sink into timeless style. Our meticulously crafted [Sofa Name] blends mid-century charm with modern comfort. Choose your custom fabric and color to make it uniquely yours. #SofaByDesign #MidCenturyModern #HomeDecor #InteriorDesign #LuxuryFurniture
• •TikTok Video Concept/Caption: (Video showing close-ups of sofa details, texture, someone comfortably lounging) That feeling when your dream sofa is finally home ✨. Quality you can see and feel. #SofaByDesignAus #TogoSofa #CustomerLove #FurnitureGoals #SydneyHomes
• •Product Description Snippet: More than just a sofa, it's a statement. Engineered for ergonomic bliss with three types of high-density foam and hand-finished quilting, our [Sofa Name] isn't just built to last, it's built to be lived in. Experience the Sofa By Design difference.
• •Email Subject Line (to potential customers): Redefine Your Living Space with Sofa By Design's Signature Collection.