Brand Tone

Empathetic & Supportive, Educational & Accessible, Hopeful & Inspiring, Passionate & Authentic

Brand Values

• •Empathy
• •Accessibility
• •Authenticity
• •Inspiration
• •Education
• •Support (for authors and readers)
• •Well-being

Best Practices

• •Always Lead with Empathy: Whether it's a social media post, product description, or customer service email, start by acknowledging the reader's potential feelings or needs related to mental well-being. Use language that shows you understand and care.
• •Keep it Accessible and Clear: Avoid overly technical or clinical jargon. Explain psychological concepts in a way that is easy for a general audience (including different age groups if applicable to the specific content) to understand. The goal is education and support, not to impress with complexity.
• •Maintain a Hopeful and Empowering Stance: While acknowledging challenges, ensure the overall message is one of hope, resilience, and the possibility of positive change and growth. Frame solutions and resources in an encouraging light.
• •Be Authentic and Transparent: Ground your content in genuine care and (where appropriate) evidence-based psychological insights, as the brand states is a core value. If sharing stories, ensure they are relayed with respect and integrity.
• •Create and Use a Tone of Voice Guide: Develop a simple internal guide with keywords (e.g., supportive, understanding, clear, hopeful, gentle, educational) and examples of "do's and don'ts" to ensure everyone writing for the brand stays consistent across all platforms and communications. This will help reinforce the brand's unique voice and values.

Social Perception

Specialized & Purpose-Driven, Supportive & Caring, Educational Resource, Positive (Emerging), Community-Focused

Copy Examples

• •Feeling like a little cloud is following you? Our new story helps little ones understand those wobbly feelings and find their sunshine again. Let's walk this path together. #MentalWellbeingForKids #InnerStrength
• •Life can feel overwhelming, but your peace of mind matters. Discover practical, psychologist-approved ways to navigate stress and rediscover your calm. You're not alone on this journey. #MentalHealthSupport #FindYourBalance
• •At MoonWalker Verlag, we believe stories can heal and enlighten. We're dedicated to bringing you books that nurture your mind and spirit, because true well-being starts from within. Explore our world of supportive literature. #PsychologicalEducation #BooksForGrowth
• •Curious about the stories behind our books? Join us for a heartfelt chat with [Author's Name] as we explore [Book's Theme] and the power of understanding our emotions. A safe space for questions and connection. #AuthorTalk #MentalHealthCommunity
• •Is the digital world weighing on your teen? Our latest book offers gentle guidance and open conversations about social media, self-esteem, and finding a healthy balance. Empowering young minds for a brighter, more authentic life. #TeenMentalHealth #DigitalWellbeing