Brand Tone

Artisanal & Passionate, Respectful & Appreciative (of tradition and craft), Nature-inspired & Serene, Authentic & Unique, Story-driven

Brand Values

• •Handmade Quality & Craftsmanship
• •Artisan Support & Fair Compensation
• •Uniqueness & Beauty
• •Connection to Nature (for some product lines)
• •Cultural Appreciation & Heritage

Best Practices

• •Clearly communicate the handmade nature of the products.
• •Be transparent about the origin of the products (China).
• •Highlight the unique story behind each product and the artisan who created it.
• •Use descriptive language that evokes the senses and emphasizes the natural elements (where applicable).
• •Maintain a consistent tone of voice across all platforms, focusing on authenticity and respect for craftsmanship.

Social Perception

A brand that is perceived as authentic, ethical, and dedicated to preserving traditional craftsmanship while offering unique, high-quality products.

Copy Examples

• •Discover our exquisite collection of handmade leather goods, crafted with passion and respect for time-honored techniques.
• •Each piece tells a story – from the skilled artisans who shape the raw materials to the traditions that inspire their work.
• •Inspired by the tranquility of nature, our dried fruit feather earrings bring a touch of serenity and freedom to your style.
• •We collaborate with local artisans, ensuring fair compensation and preserving the heritage of traditional craftsmanship.
• •Experience the unique beauty and quality of our handmade ceramics, each one a testament to the artistry of human hands.