Brand Tone

Youthful & Trendy, Friendly & Approachable, Empowering & Liberating, Playful & Creative

Brand Values

• •Self-Expression
• •Freedom & Flexibility
• •Accessibility & Inclusivity
• •Quality & Safety
• •Individuality

Best Practices

• •Know Your Audience, Speak Their Language: Continuously engage with your target demographic (youthful, trend-conscious individuals in the Philippines). Use relatable slang (appropriately), references, and a conversational style. Incorporate emojis where fitting to maintain a friendly, approachable vibe.
• •Focus on Freedom and Self-Expression: Consistently weave in the core message of temporary tattoos offering a way to explore identity and style without permanent consequences. Use words like "explore," "discover," "your look," "your vibe," "unleash," "express."
• •Keep it Positive and Playful: Maintain an upbeat, encouraging, and slightly playful tone. Tattoos are a form of art and fun; your copy should reflect that. Avoid overly technical or serious language.
• •Highlight Benefits, Not Just Features: Instead of just saying "long-lasting," say "Rock your look for 1-2 weeks, through beach days and dance nights!" Connect the product features (e.g., "non-toxic") to customer benefits (e.g., "worry-free self-expression").
• •Create a Persona Guide: Develop a simple document outlining the brand's voice, personality traits (e.g., creative, confident, inclusive, fun-loving), "words we use," and "words we avoid." This ensures anyone writing copy for the brand can maintain consistency. For example, "We say: 'your vibe', 'rock your style'. We avoid: overly formal language, complex jargon."

Social Perception

Seen as a fun, low-risk way to experiment with body art. Appreciated for their temporary nature, allowing for style changes. Curious & Interested, particularly among younger audiences or those hesitant about permanent tattoos. Value-Conscious: Customers likely seek good quality, realistic-looking tattoos that last a reasonable amount of time for the price.

Copy Examples

• •Bloom your own way! 🌸 Rock that sleeve you've always dreamt of, minus the ouch and forever-commitment. Our new 'Wildflower Collection' just dropped – grab yours & let your skin do the talking! ✨ #UrbanInkPH #TempTat #ExpressYourself #NoRegretsJustArt
• •Feeling bold today? Minimalist tomorrow? Why choose? 😉 With Urban Ink, your vibe is your masterpiece. Swipe through to find your next look! Easy to apply, lasts 1-2 weeks. Shop now & get free shipping nationwide! 👉 [Link to Website]
• •YOUR STYLE. YOUR STORY. NO STRINGS ATTACHED. Explore hundreds of premium temporary tattoos and express every version of you. Safe, stunning, and seriously fun. Dive In!
• •🔥 Fresh Ink Alert! Your Next Obsession Awaits (No Needles Needed!) Body Snippet: Hey [Customer Name], ready to switch up your style? Our latest semi-permanent designs are here to help you make a statement that lasts (but not *too* long 😉). Perfect for that upcoming party or just because you're awesome. Check 'em out!
• •Unleash Your Inner Dragon! 🔥 This fierce (but friendly!) temporary tattoo brings the heat without the lifelong commitment. Crafted with skin-safe, premium ink, it's easy to apply and roars for up to 2 weeks. Go on, show 'em your fire! #DragonEnergy #UrbanInkStyle