Brand Tone

Friendly, Warm, Affectionate, Playful

Brand Values

• •Handmade Quality & Craftsmanship
• •Love & Affection
• •Creating Special Moments
• •Delicacy & Charm
• •Customer-Centricity (Focus on Mothers)
• •Joy & Playfulness
• •Entrepreneurial Spirit

Best Practices

• •Embrace 'Affectionate Expertise': Always write from a place of warmth and care, like a knowledgeable friend (the 'empreendedora e mãe') offering beautiful, trustworthy products. Use endearing terms where appropriate but also highlight the quality and craftsmanship.
• •Speak Directly to 'Mamães' (Mothers): Continue addressing mothers directly. Understand their needs and desires for their children (beauty, comfort, quality, creating memories) and reflect this in the copy.
• •Consistent Use of Positive & Playful Language: Incorporate words like 'love,' 'joy,' 'special,' 'enchant,' 'sweet,' 'little star,' 'magic,' and 'treasure.' Maintain the liberal but natural use of positive and fitting emojis (✨💕🎀) that align with the brand's visual cheerfulness, especially on social media.
• •Highlight the 'Handmade with Love' Value: This is a core differentiator. Weave this message into product descriptions, social media posts, and about sections. Explain what makes them special – the care, the uniqueness, the quality materials.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy always matches the bright, colorful, and playful visuals. If the image is whimsical, the copy should be too. This consistency across all brand communication reinforces the brand identity and makes it more memorable and trustworthy.

Social Perception

Positive & Trustworthy, High-Quality & Unique, Aspirational & Charming, Community-Focused (among mothers)

Copy Examples

• •Sparkle and shine, little one! ✨ Our newest collection of bows is here to add an extra touch of magic to her everyday adventures. Handmade with love, because every moment is special. Shop the sweetness – link in bio! 💕 #Minimuns #HandmadeWithLove #KidsFashion #CuteBows #MomentosEspeciais
• •Hello, Mamães! 👋 Looking for that perfect, charming touch for your little star? Discover Minimuns' handcrafted bows and accessories! 🎀 From playful prints to delicate designs, find a unique piece made with all the affection she deserves. Shipments all over Brazil! Shop now: [Link to website]
• •Little bows, big love! 💖 Watch the journey of our Minimuns creations – from our hands to her hair! ✨ #MinimunsOficial #Handmade #KidsAccessories #LaçosInfantis #FeitoComAmor #SmallBusinessBrazil
• •Welcome to Minimuns! Where every stitch is a hug and every bow tells a story. Discover handcrafted accessories, made with love for your little treasures. ✨
• •A little sprinkle of Minimuns magic for your inbox! 💌 New arrivals & sweet surprises inside!