Brand Tone

Empathetic & Supportive, Professional & Knowledgeable, Approachable & Encouraging, Calm & Reassuring, Informative & Educational

Brand Values

• •Emotional Well-being
• •Personal Growth & Self-Awareness
• •Authenticity & Vulnerability
• •Professional Integrity & Trust
• •Empathy & Connection
• •Empowerment

Best Practices

• •Lead with Empathy: Always approach topics from a place of understanding and compassion for the audience's struggles and aspirations.
• •Maintain Professionalism: While being approachable, ensure language reflects expertise, ethical boundaries, and respect for clients' journeys. Avoid overly casual slang or unprofessional statements.
• •Be Clear and Accessible: Explain psychological concepts in a way that is easy to understand, avoiding excessive jargon. The goal is to enlighten, not intimidate.
• •Offer Hope and Empowerment: Frame challenges as opportunities for growth and emphasize the individual's capacity for change and healing with the right support.
• •Use a Consistent Voice Across Platforms: While the format may change (e.g., TikTok vs. Blog), the core tone of empathy, professionalism, and support should remain consistent. Ensure all communications (including automated messages or DMs) reflect this.

Social Perception

Caring, qualified, and trustworthy professional. A resource for guidance on mental health, personal development, and emotional challenges. A knowledgeable expert in her field.

Copy Examples

• •Feeling overwhelmed? You're not alone. Take a deep breath. Remember, small steps forward are still progress. We're here to help you find your calm. #EmotionalWellness #AnxietySupport #LiviaBetancort
• •Ready to invest in your emotional well-being? Livia Betancort, Psychologist & Emotional Wellness Coach, offers online therapy to help you navigate life's challenges, build resilience, and live more consciously. Book a confidential consultation today. #OnlineTherapy #MentalHealthSupport #PersonalGrowth
• •Your Partner in Emotional Healing and Personal Transformation. I'm Livia Betancort, and I'm dedicated to helping you connect with your inner strength.
• •Stop scrolling for a moment! Are you tired of feeling stuck? Here are 3 simple ways to start reclaiming your emotional balance today...
• •The Quiet Power of Setting Boundaries: Why It's Essential for Your Mental Health.