Brand Tone

Luxurious, handcrafted, soft, warm, timeless, customer-centric and elegant.

Brand Values

• •Quality & Craftsmanship
• •Customer Satisfaction
• •Elegance & Timeless Style
• •Comfort & Versatility
• •Authenticity & Heritage
• •Sustainability & Ethical Practices

Best Practices

• •Emphasize Sensory Language: Use words that evoke the feeling of the shawls – soft, warm, luxurious, cozy, fine, elegant. Describe the texture and drape.
• •Highlight Craftsmanship and Quality: Consistently mention handcrafted, premium materials, artisanal, and the specific high-quality materials used (e.g., pashmina, cashmere, fine wool).
• •Focus on Versatility and Occasion: Showcase how the shawls can be worn for various events (weddings, formal events) and purposes (meditation, everyday comfort, travel), appealing to different needs.
• •Be Customer-Centric and Reassuring: Echo the brand's value of customer satisfaction by using inviting language, encouraging questions, and highlighting positive customer experiences or guarantees (like responsiveness and quality checks).
• •Maintain a Slightly Informal Tone on TikTok: While retaining the focus on product quality and beauty, use trend-aware content and language to engage a wider audience.

Social Perception

High-quality, elegant, versatile, customer-focused brand with a commitment to craftsmanship and timeless style. Perceived as reliable, responsive, and aesthetically pleasing.

Copy Examples

• •Wrap yourself in warmth and elegance with our handcrafted pashmina shawls.
• •Experience the cozy comfort and timeless style of our fine wool shawls, perfect for any occasion.
• •Discover the versatility of our shawls - from weddings to meditation, adding a touch of sophistication to your every moment.
• •Indulge in the luxury of our handcrafted shawls, made with premium materials and exceptional craftsmanship.
• •Our customer-centric approach ensures speedy replies, smooth shipping, and a commitment to your satisfaction. Experience the Shawl Company difference.