Brand Tone

Aspirational & Fashion-Forward, Confident & Empowering, Customer-Centric & Reassuring

Brand Values

• •Quality
• •Style & Trendiness
• •Customer Satisfaction & Service
• •Value & Reliability
• •Empowerment & Confidence

Best Practices

• •Focus on customer satisfaction by highlighting benefits like free shipping, 24/7 support, and 30-day returns.
• •Use words that inspire and uplift, reflecting the brand's aim to help customers 'express her unique style with confidence'.
• •Use descriptive language that speaks to the craftsmanship, materials, and the trendiness of the collections.
• •Maintain Clarity and Customer Focus: While being aspirational, ensure that practical information (product details, shipping, returns
• •Be Consistent Across All Channels: Ensure the brand voice is uniform across the website, product descriptions, email marketing, and all social media platforms (Facebook, Instagram, TikTok).

Social Perception

Positive (Customers express satisfaction with product quality, style variety, fit, and customer service. They see it as a 'go-to' for wardrobe needs and appreciate the seamless shopping experience.)

Copy Examples

• •Final Destination Of Fashion
• •Designed to empower and inspire, ensuring that every woman can express her unique style with confidence
• •The quality and fit are always on point!
• •I love how SZMO.co.uk keeps up with fashion trends
• •The customer service is exceptional