Brand Tone

friendly, accessible, and aspirational

Brand Values

• •Affordability/Value for Money
• •Quality
• •Style & Aesthetics
• •Joy & Convenience
• •Customer-Centricity

Best Practices

• •Use welcoming and friendly language to build rapport.
• •Emphasize the affordability and value of the products.
• •Highlight the stylish aspect and aesthetic appeal of the items.
• •Incorporate words related to joy, charm, and convenience.
• •Maintain a consistent brand voice across all platforms.

Social Perception

The brand aims to be perceived as a provider of affordable, stylish, and high-quality home goods that bring joy and convenience to its customers' lives, enabling them to 'shop smart and live stylish.'

Copy Examples

• •Elevate your home with our stylish and affordable decor!
• •Discover high-quality kitchen essentials at unbeatable prices. Shop smart, live stylish!
• •Bringing joy and charm to your shopping experience, one delightful item at a time.
• •Transform your garden into a stylish oasis without breaking the bank.
• •Your dream home is now within reach! Shop our curated collection of home, kitchen, and garden essentials.