Brand Tone

Trendy, enthusiastic, and discovery-focused. It should convey a sense of finding hidden gems in fashion.

Brand Values

• •Uniqueness
• •Quality
• •Discovery
• •Trendiness
• •Customer Delight

Best Practices

• •Use dynamic and visually engaging language to describe clothing.
• •Highlight the 'great finds' aspect of the collection, emphasizing uniqueness and value.
• •Focus on quality, detail, and current fashion trends.
• •Incorporate personal touches in customer communication and packaging.
• •Maintain a tone that is both trendy and approachable, reflecting the TikTok and Instagram presence.

Social Perception

A brand known for curating trendy, high-quality, and unique fashion finds, offering a delightful discovery experience for its customers.

Copy Examples

• •Obsessed with this outfit! ✨ Found the cutest pieces from the Pépites Collection. #fashionfinds #tryonhaul
• •Just snagged this amazing sweater from Pépites Collection! The embroidery is stunning. 😍 True to size and super comfy. #pepitescollection #sweaterweather
• •Unboxing my new Pépites Collection haul! The packaging was so cute, and the clothes are even better in person. 💖 Definitely worth checking out! #fashionhaul #onlineshopping
• •Styling my favorite Pépites Collection pieces for a day out! ☀️ Which look is your fave? #outfitinspo #fashionstyle
• •Pépites Collection: Your go-to for unique and trendy fashion finds. 💎 Discover your next favorite piece today! #fashionlover #shopnow