Brand Tone

Empowering, Inclusive, Direct, and Trend-Aware

Brand Values

• •Inclusivity
• •Empowerment
• •Accessibility
• •Trend Awareness
• •Customer Connection

Best Practices

• •Maintain an inclusive and empowering tone, focusing on female self-esteem.
• •Use direct and accessible language, avoiding complex jargon.
• •Highlight the quality and accessible pricing of products.
• •Emphasize the power of fashion to empower and value women.
• •Express gratitude to customers, collaborators, and suppliers.

Social Perception

A brand that empowers women through fashion, offering quality products at accessible prices, while staying connected to current trends and fostering a strong community.

Copy Examples

• •Welcome to the NoshaGang! Enjoy 10% off your first purchase with code NOSHA10.
• •Nosha Basketball: Streetwear inspired by the game we love.
• •Our mission: To elevate your self-esteem through fashion.
• •Translating the latest trends transparently and simply for Brazilian women.
• •Thank you to our customers, collaborators, and suppliers for being part of the Nosha journey.