Brand Tone

Informal, edgy, passionate, community-focused, and slightly irreverent

Brand Values

• •Passion
• •Friendship/Brotherhood
• •Community
• •Freedom
• •Support (e.g., breast cancer awareness)

Best Practices

• •Use informal and relatable language.
• •Highlight shared passions and community ties.
• •Showcase involvement in relevant events and causes.
• •Balance humor with genuine support for causes like breast cancer awareness.
• •Maintain consistency in design themes (Motorcycles, Guns, &...) across all platforms.

Social Perception

A brand for motorcycle enthusiasts and those who appreciate a bold, edgy lifestyle, fostering a sense of community and shared passion.

Copy Examples

• •Wear Your Passion: Express yourself with our unique designs centered around Motorcycles, Guns, & Whatever!
• •From two friends who love motorcycles to a brand that embodies the biker spirit.
• •Supporting breast cancer awareness with our 'Motorcycles Guns & Boobs' collection.
• •Fast Shipping and Killer Style: Get your gear and hit the road!
• •Join the ShopMGW community and share your passion for motorcycles and freedom.