Brand Tone

Sentimental & Heartfelt, Personal & Intimate, Elegant & Delicate, Approachable & Warm

Brand Values

• •Personalization & Uniqueness
• •Craftsmanship & Quality
• •Sentimental Value & Emotional Connection
• •Thoughtfulness & Gifting
• •Passion & Joy in Creation

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., warm, elegant, sincere), "we are/we are not" statements, preferred vocabulary (e.g., "handcrafted" instead of "manufactured"; "keepsake" instead of "item"), and a "do/don't" list for tone.
• •Focus on "You" and "Your Story": Center the language around the customer, their feelings, their relationships, and how the products enhance their life or help them express themselves. Use words like "you," "your," "celebrate," "cherish."
• •Highlight the "Handmade" and "Personalized" Aspects: Consistently weave these core differentiators into product descriptions, social media, and email marketing. Explain what makes each piece special and the care that goes into its creation.
• •Evoke Emotion Through Storytelling: Share the inspiration behind collections, customer stories (with permission), or the joy of gifting/receiving a personalized item. Use descriptive and emotive language that resonates with feelings of love, connection, and nostalgia.
• •Maintain Visual and Textual Cohesion: Ensure the tone of the copy aligns with the visual branding (photography style, website design). For Eva & Elisa, this means pairing heartfelt language with elegant, clean visuals that showcase the delicate nature of the jewelry.

Social Perception

Customers likely perceive Eva & Elisa as a source for unique, thoughtful gifts that carry personal meaning. The handmade aspect probably appeals to those seeking items with a personal touch, rather than mass-produced goods. The brand may be seen as trustworthy for delicate and personalized items, suitable for special occasions like birthdays, anniversaries, or bridesmaid gifts. There could be an appreciation for supporting a small business or independent artisans.

Copy Examples

• •Headline for a new collection: Carry Their Name Close. Discover Our New Personalized Initial Collection – Crafted Just For You.
• •Social media post (e.g., Instagram): (Image: Close-up of a birthstone necklace) Every stone tells a story. ✨ Our handcrafted birthstone necklaces are more than just beautiful – they're a reminder of the moments and people that color your life. Personalize yours today. #EvaElisaJewelry #HandmadeWithLove #BirthstoneBeauty #MeaningfulGifts
• •Email subject line for a promotion: A Gift as Unique as Your Love Story | Eva & Elisa
• •Product description snippet for a custom name bracelet: Elegantly scripted, forever cherished. Our custom name bracelets are delicately handcrafted to transform a beloved name into a timeless piece of wearable art. The perfect way to keep someone special always by your side.
• •About Us page excerpt: At Eva & Elisa, we believe jewelry should be as unique as the person who wears it. Born from a shared passion for creating heartfelt, personalized treasures, each piece is thoughtfully handcrafted, turning precious moments into lasting keepsakes. Let us help you tell your story.