Brand Tone

Friendly and Approachable, Helpful and Thoughtful, Playful and Joyful, Celebratory

Brand Values

• •Personalization and Uniqueness
• •Thoughtfulness and Meaning
• •Quality
• •Joy and Celebration
• •Customer Focus
• •Australian Identity

Best Practices

• •Emphasize the feeling the gift will evoke.
• •Use playful and whimsical language for kids' products.
• •Highlight the personalization and uniqueness of the gifts.
• •Focus on the thoughtfulness and meaning behind each gift.
• •Reinforce the Australian identity and local presence.

Social Perception

A go-to source for unique, thoughtful, and personalized gifts, particularly for children and special occasions in Australia.

Copy Examples

• •Find the perfect gift for your loved ones with our unique and personalized collection.
• •Make their special day extra special with a thoughtful gift that's full of meaning.
• •Discover adorable and fun gifts for kids that will spark their imagination and bring joy.
• •Celebrate every occasion with our curated selection of gifts that are sure to impress.
• •Show them you care with a one-of-a-kind personalized gift they'll cherish forever.