Brand Tone

informative, trustworthy, and approachable

Brand Values

• •Wellness & Natural Solutions
• •Quality & Purity
• •Education & Transparency
• •Customer-Centricity
• •Safety

Best Practices

• •Prioritize Education: Always aim to inform your audience. Even in promotional copy, weave in educational snippets about CBD, its benefits, or how your products are made. This reinforces the "informative" and "trustworthy" aspects of your tone.
• •Emphasize Transparency and Quality: Consistently mention lab testing, natural ingredients, and your commitment to quality in product descriptions, social media posts, and email marketing. This builds on the "trustworthy" element.
• •Use Clear, Accessible Language: Avoid overly technical jargon. Explain concepts in a simple, straightforward manner that anyone can understand. This maintains the "approachable" and "informative" feel.
• •Maintain a Supportive and Empathetic Voice: Frame your copy around understanding customer needs and offering solutions. Use phrases that convey care and support (e.g., "We're here to help," "Find your balance," "Support your well-being"). This enhances the "approachable" aspect.
• •Develop a Style Guide: Create a simple style guide for all written communications. This should outline key messaging points, preferred terminology (and terms to avoid), and examples of on-brand sentences and phrases to ensure everyone writing for the brand maintains a consistent voice. Include guidelines for addressing customer queries with empathy and clarity.

Social Perception

positive, associating the brand with effectiveness, reliability, natural & safe alternative, and helpful resource

Copy Examples

• •Headline: Discover Nature's Path to Calm. Body: Feeling overwhelmed? Our pure, plant-based CBD oil is crafted to help you find your balance, naturally. Learn more about how CBD can support your well-being. #NaturalWellness #CBDBenefits
• •Headline: Quality You Can Trust, Relief You Can Feel. Body: At Plant Based CBD, transparency is key. All our CBD products are third-party lab tested for purity and potency, so you know exactly what you're getting. Experience the difference quality makes. #LabTestedCBD #PureCBD
• •Headline: Your Questions About CBD, Answered. Body: New to CBD? We're here to help. Explore our easy-to-understand guides and discover how our natural CBD solutions can fit into your wellness routine. Start your journey with confidence. #CBDeducation #PlantPower
• •Headline: Unwind Naturally, Sleep Soundly. Body: Struggling with restless nights? Our specially formulated CBD for sleep support helps calm your mind and body, guiding you towards a more peaceful slumber. Wake up refreshed with Plant Based CBD. #NaturalSleep #CBDSolutions
• •Headline: Gentle Relief, Powered by Plants. Body: Experience the soothing benefits of nature. Our topical CBD creams provide targeted comfort for aches and discomfort, made with all-natural ingredients you can feel good about. #PlantBasedRelief #CBDTopicals