Brand Tone

Aspirational & Experiential, Curated & Passionate, Trendy & Quality-conscious (yet affordable), Customer-centric & Trustworthy

Brand Values

• •Individuality/Self-Expression
• •Discovery & Journey
• •Accessibility & Affordability
• •Quality & Style
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice and Tone Guide: Clearly define your brand's personality (e.g., aspirational, friendly, witty, sophisticated) and the corresponding tone for different situations (e.g., website copy, social media, customer service).
• •Understand Your Audience: Tailor your tone to resonate with your target customers ('trendsetters, home lovers, smart shoppers').
• •Be Consistent Across All Channels: Whether it's the website, an email, a TikTok video, or a Facebook post, the underlying brand personality should shine through consistently, even if the specific tone adjusts slightly for the medium.
• •Tell a Story: Emphasize the 'journey' aspect of the brand.
• •Listen and Adapt (but stay true to core values): Monitor social media sentiment and customer feedback to understand how your tone is being perceived. Be open to refining your tone based on feedback, but always ensure it aligns with your core brand values of discovery, quality, and customer-centricity.

Social Perception

Generally positive regarding service and delivery (if associated with the 'Odyssey Online Store' in India). Potential issues with being perceived as just another commercial entity on TikTok. Important to differentiate from other similarly named businesses.

Copy Examples

• •Discover handpicked treasures that reflect your unique style and passions.
• •Embark on a shopping odyssey where quality meets affordability.
• •Elevate your everyday with curated home décor and lifestyle essentials.
• •We're more than just a store; we're your partner in expressing your individuality.
• •Experience a seamless online shopping journey designed with you in mind.