Brand Tone

Elegant, sophisticated, and appreciative of craftsmanship. Also educational.

Brand Values

• •Craftsmanship
• •Elegance & Quality
• •Trust
• •Customer Connection
• •Transparency/Education

Best Practices

• •Emphasize "Elegance" and "Craftsmanship": Consistently use vocabulary that evokes sophistication, artistry, and the handmade nature of the products (e.g., "exquisite," "artisan," "handcrafted," "premium," "refined").
• •Tell the Story Behind the Product: Focus on the narrative of skilled hands and the journey of creation, connecting the customer to the artisan.
• •Maintain a Refined and Appreciative Voice: Address customers with respect and warmth, positioning the brand as a knowledgeable and passionate curator of fine goods.
• •Highlight Quality and Durability: Continuously reinforce the use of high-quality materials like full-grain leather and the longevity of the products.
• •Educate and Build Trust: Share insights about leather and craftsmanship, positioning Dokkanni as a transparent and trustworthy expert in their field.

Social Perception

Customers generally perceive Dokkanni positively, highlighting the quality, aesthetic appeal, and practicality of their products. The brand is seen as a provider of competitively priced items with good customer service. Their social media focuses on product showcases and reinforcing the handmade and genuine leather aspects.

Copy Examples

• •Indulge in Timeless Elegance. Discover Dokkanni's handcrafted full-grain leather wallets – where artistry meets everyday luxury.
• •More Than a Bag, It's a Story. Each Dokkanni leather piece is a testament to skilled artisanship, designed to journey with you.
• •Experience the Dokkanni Difference. Premium materials, meticulous craftsmanship, and a commitment to lasting quality you can trust.
• •Unveil Your Sophistication. Our exclusive Black Horse collection fuses tradition and innovation for a truly unique leather accessory.
• •Crafted by Hand, Loved by You. Join the Dokkanni community and carry a piece of art that speaks to the soul.