Brand Tone

Personal and Passionate, Approachable and Friendly, Trendy and Youthful, Inspirational

Brand Values

• •Passion for Design
• •Customer Experience
• •Perseverance and Dream Realization
• •Accessibility (potentially)

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's personality, tone words (e.g., passionate, friendly, inspiring, youthful), "do's and don'ts" for language, and examples. This ensures everyone writing for the brand is aligned.
• •Tell the Founder's Story (Authentically): Continue to weave in Zara van Ierland's passion and journey where appropriate. This personal touch resonates and builds connection, especially for a boutique brand.
• •Use "You" and "Your" to Focus on the Customer: Frame copy around how the products and the brand benefit or inspire the customer, making them feel seen and understood (e.g., "inspire *your* unique style," "find *your* next obsession").
• •Stay Current with Youthful Language (but remain authentic): While catering to a younger audience, ensure language feels natural to the brand and isn't forced or overly reliant on fleeting slang. Maintain a balance between trendy and timelessly friendly.
• •Encourage Interaction and Community: Use questions, calls for user-generated content, and community-building language (like "Join the Club!") to foster a sense of belonging and reflect an approachable, engaging tone.

Social Perception

A personal, founder-driven boutique. A source for trendy fashion items. A friendly and customer-focused online shop.

Copy Examples

• •✨ Dream it, wear it! ✨ Our NEW collection just dropped, designed with passion and a touch of magic. Swipe to see your next obsession and let your style do the talking! #ZaravFashion #NewCollection #FashionDreams
• •More Than Just Fashion, It's a Passion. Discover pieces curated by Zara to inspire your unique style. Shop now and join the club!
• •Zara's Top Picks to Spark Your Style Inspo! ✨
• •Obsessed with this look! 😍 Mix and match our latest arrivals to create a vibe that's uniquely YOU. What are your go-to styling tricks? Let us know! #ZaravFashion #StyleHacks #OOTD #TrendyLooks
• •Dare to dream and dazzle! This piece isn't just an accessory; it's a reminder of your inner sparkle. Handpicked by Zara for those who love to express themselves. #BeBold #ZaravJewelry #Inspiration