Brand Tone

Elegant & Traditional, Customer-centric & Reassuring, Modern & Convenient, Quality-focused & Confident

Brand Values

• •Customization & Personalization
• •Quality Craftsmanship
• •Tradition meets Modernity
• •Customer Satisfaction
• •Convenience

Best Practices

• •Use phrases like "made to your exact measurements," "your unique style," "personalized for you."
• •Highlight Quality of Materials and Craftsmanship: Words like "luxurious fabrics," "premium," "expert tailors," "meticulously stitched," and "excellence in every stitch" reinforce value.
• •Blend Tradition with Modern Convenience: Speak to the heritage of the Shalwar Kameez while stressing the ease and modernity of the online ordering process.
• •Use clear, simple language for the ordering process and highlight customer satisfaction.
• •Focus on the feeling the garment evokes: confidence, comfort, and style.

Social Perception

Positive (among direct customers): Customers who have purchased from Shanus Libaas perceive the brand as reliable, providing high-quality, well-fitted garments and an easy ordering process. Niche & Specialized: The brand is recognized for its specific offering of custom-made men's Shalwar Kameez, particularly targeting the UK and Pakistani diaspora.

Copy Examples

• •Custom-Fit Luxurious Shalwar Kameez: Where tradition meets modern elegance.
• •UK's 1st Custom-sized Shalwar Kameez brand!
• •Website Banner (Modern & Convenient): Your Perfect Shalwar Kameez, Just a Few Clicks Away.
• •Product Description Snippet (Quality-focused & Confident): Crafted from the finest Egyptian Cotton, this Shalwar Kameez promises unparalleled comfort and lasting style.
• •Imagine a Shalwar Kameez that fits flawlessly and feels like it was made just for you – because it is.