Brand Tone

Passionate, Conscious, Elegant, Approachable, and Authentic

Brand Values

• •Sustainability
• •Quality & Exclusivity
• •History & Storytelling
• •Accessibility to Luxury
• •Community & Culture

Best Practices

• •Develop a Brand Voice Chart: Define your brand's personality (e.g., "The Conscious Curator," "The Style Archaeologist") and list "We are..." (e.g., passionate, knowledgeable, elegant, responsible) and "We are not..." (e.g., fleeting, careless, generic, preachy) adjectives. This serves as a quick reference.
• •Prioritize Storytelling: Infuse copy with the narrative potential of vintage items. Instead of just listing features, hint at the item's past or the craftsmanship of its era, connecting this to its enduring value and sustainability.
• •Emphasize "Conscious" Choices: Frame purchasing vintage not just as acquiring an item, but as making a positive choice for the planet and for personal style. Use terms like "conscious luxury," "sustainable statement," "circular fashion."
• •Maintain Elegance in Language: Even in more casual platforms like TikTok, ensure the language reflects the luxury aspect of the products. This means avoiding overly colloquial slang (unless it aligns with a specific campaign and target micro-segment) and maintaining a level of sophistication.
• •Ensure Consistency Across All Channels: The tone on an Instagram caption should feel related to the tone on the website's "About Us" page and even in customer service interactions. Regularly review content across platforms to ensure a cohesive brand voice.

Social Perception

Positive for Sustainability, Trusted Source for Vintage Luxury, Fashion-Forward and Cultured, Niche but Growing Appeal

Copy Examples

• •Social Media Post (showcasing a vintage designer bag): More than a bag, it's a chapter from fashion's finest story. This timeless [Brand Name] piece isn't just an accessory; it's a commitment to sustainable luxury. Own a legend. #VintegiaVintage #LuxuryRewritten #SustainableStyle
• •Website Product Description Snippet (for a vintage dress): Crafted in an era of unparalleled elegance, this [Designer Name] silk dress whispers tales of soirées past. Lovingly restored and authenticated, it offers you a unique opportunity to wear history, consciously. Experience the Vintegia difference: where luxury meets legacy and sustainability.
• •Email Newsletter Subject Line: Discover New Arrivals: Unique Vintage Icons for a Sustainable Wardrobe
• •"About Us" Section Excerpt: At Vintegia, we believe fashion should be timeless, not disposable. We meticulously curate luxury vintage pieces, each with a soul and a story, offering you an exclusive and sustainable way to express your individuality. Join us in celebrating the art of enduring style.
• •Promotional Banner for the Milan Space: Vintegia Milan: Beyond Vintage. Explore a curated world where fashion, art, and music converge. Your cultural hub for sustainable style and unique finds. Visit us at Via Plinio, 13.