Brand Tone

Passionate and Enthusiastic, Educational and Informative, Community-Focused and Accessible, Authentic and Transparent, Direct and Builder-Oriented, Informal and Relatable

Brand Values

• •Accessibility
• •Education and Knowledge Sharing
• •Community Building
• •Innovation and Quality
• •Passion for Robotics
• •Inspiration
• •Customer Support

Best Practices

• •Stay Passionate and Genuine: Let the authentic enthusiasm for combat robotics shine through. Avoid overly corporate or dry language. Share the "why" behind products and content.
• •Prioritize Education and Value: Ensure copy is informative and helpful. Whether it's a product description or a social media post, aim to teach or share something useful for builders.
• •Foster Community Language: Use inclusive language ("we," "us," "builders," "robot family"). Actively solicit and incorporate community feedback in communications.
• •Be Transparent and Relatable: Don't shy away from sharing challenges or the learning process. Authenticity builds trust. Seth's personal involvement and storytelling is a key asset.
• •Keep it Direct and Action-Oriented (When Appropriate): Especially for product descriptions and calls to action, be clear and to the point. Focus on how the product helps the builder achieve their goals. Use strong verbs and clear benefits.

Social Perception

Highly Respected within the Combat Robotics Niche, Supportive of Beginners, Innovative, Authentic and Trustworthy, Community-Oriented, Positive Customer Experiences

Copy Examples

• •Stop dreaming, start building! Our new Antweight Annihilator Kit is here to get you into the arena FAST. Packed with battle-tested JCR parts and a step-by-step video guide from Seth, you’ll go from unboxing to K.O. in no time. Join the Just Cuz Robotics family and let's build something awesome together! #CombatRobotics #NewbieFriendly #JustCuzRobotics
• •Hey builders! Seth here. I'm brainstorming a new PDB layout – what features are MUST-HAVES for your builds? More BECs? Beefier traces? Easier wiring for [specific new motor]? Drop your thoughts below! Your feedback directly shapes what we create. Let's make combat robotics even better, together! #ByBuildersForBuilders #RobotGuts #CommunityFeedback
• •We're not just a parts store; we're your pit crew. Just Cuz Robotics was born from a pure passion for the clang of battle and the thrill of creation. Our mission? To fling open the doors to combat robotics for everyone. From in-depth tutorials on our YouTube channel to robust parts that actually survive the fight, we’re here to help you learn, build, and dominate. #JustCuzRobotics #CombatRobotLove
• •What's up, Robot Warriors! Big news from the JCR workshop – [mention new product or upcoming event]. Seth just dropped a new video breaking down [specific topic], perfect for anyone looking to [achieve specific goal]. Plus, check out this month's featured community build using our SSP kit! Get inspired, get building! #RobotNews #LearnWithJCR
• •Title: I Tried to Build a Winning Bot in 48 Hours (AND FAILED?!)...Then Upgraded It! Description: Ever wondered what REALLY goes into a last-minute robot build? Join Seth as he tackles [Challenge/Event Name] with a fresh design. We'll show you the triumphs, the 'oops' moments (because they happen to us all!), and how we iterate to make our bots tougher and smarter. Grab the CAD files for [specific part] and let us know what you think! Our goal is to share the real journey. #CombatRobotics #Engineering #RobotBuild #Transparency