Brand Tone

Playful and Sweet, Enthusiastic and Celebratory, Youthful and Trendy, Heartfelt and Passionate

Brand Values

• •Happiness and Joy
• •Cuteness (Kawaii Culture)
• •Quality and Care
• •Gifting and Connection
• •Passion for Sanrio

Best Practices

• •Highlight 'Handmade' and 'Care': Reinforce the values of quality and personal touch by mentioning that the bouquets are 'handmade with love and care,' which adds to their special appeal.
• •Use playful and sweet language, incorporating words like 'cute,' 'kawaii,' 'adorable,' 'love,' 'joy,' and 'happiness'.
• •Promote products for special occasions and as ways to express affection.
• •Utilize trending sounds and a style that appeals to a younger, Sanrio-loving demographic, especially on TikTok.
• •Emphasize the genuine love for Sanrio and the mission to spread happiness.

Social Perception

Positive among target audience/direct customers (loving the cuteness and quality). Potential red flags regarding website trustworthiness need to be addressed to ensure customer confidence.

Copy Examples

• •Spreading happiness and cuteness with our handmade Sanrio bouquets!
• •Each bouquet is handmade with love and care using quality materials.
• •Treat yourself or surprise loved ones with our adorable Sanrio plush bouquets.
• •The perfect way to show love and appreciation to any Sanrio fan.
• •Born from a love for Sanrio characters and a passion for spreading joy.