Brand Tone

Sophisticated & Elevated, Aspirational & Stylish, Welcoming & Personal, Curated & Discerning

Brand Values

• •Quality & Exclusivity: Offering meticulously curated, high-fashion items and coveted designer lines.
• •Customer Experience: Creating a "destination shopping experience" that is comfortable, unhurried, and personalized.
• •Style & Curation: Helping customers discover unique pieces and develop their personal style.
• •Aesthetic Environment: Providing a beautifully designed, serene, and light-filled space that enhances the shopping experience.
• •Passion for Fashion: Stemming from the founder's lifelong interest in fashion and desire to offer distinctive clothing.
• •Sustainability (Implied): The founder's previous focus on "good for you, good for the Earth" products and the shift to sustainably sourced clothing suggest an underlying value of responsible sourcing.

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining Sartina's personality traits (e.g., sophisticated, welcoming, discerning), preferred vocabulary (e.g., "elevated," "curated," "distinctive" vs. "cheap," "trendy," "common"), sentence structure (e.g., elegant and clear), and the "do's and don'ts" for communication.
• •Understand Your Audience: Consistently speak to the target customer – a woman passionate about high fashion, quality, and a personalized shopping experience. The language should resonate with her aspirations and appreciation for style.
• •Maintain Consistency Across All Channels: Whether it's website copy, Instagram captions, email newsletters, or in-store signage, the tone should remain cohesive and recognizable as Sartina's.
• •Balance Aspiration with Accessibility: While the brand is high-end, the tone should still feel inviting and personal, reflecting the welcoming environment of the boutique. Avoid overly exclusive or intimidating language.
• •Focus on Storytelling and Value: Highlight the story behind the curated pieces, the designers, the quality of materials, and the unique shopping experience Sartina offers. Convey the value beyond just the product itself.

Social Perception

A high-end boutique catering to women with a passion for contemporary, elevated fashion. A place for unique finds due to its curated selection of designers not commonly found elsewhere. Stylish and trend-aware, offering fashionable and current clothing and accessories. Service-oriented, with a focus on personal styling and creating a pleasant shopping atmosphere. A local gem (for Rye, NY), a destination for a refined shopping experience in its specific location.

Copy Examples

• •Instagram Post (New Arrival): "Step into quiet luxury. Discover the artfully crafted [Designer Name] collection, new at Sartina. Where timeless design meets modern sensibility. #SartinaStyle #ElevatedFashion #NewCollection #LuxuryBoutique"
• •Website Banner (Homepage): "Sartina: Your destination for curated contemporary fashion. Experience personalized styling in a space designed for discovery and delight. [Shop New Arrivals] [Book A Styling Appointment]"
• •Email Newsletter Subject: "An Invitation to Elegance: Explore What's New at Sartina" Body Snippet: "Dear [Customer Name], At Sartina, we believe fashion is more than just clothing – it's a personal expression. This week, we're thrilled to unveil fresh arrivals from [Designer A] and [Designer B], each piece meticulously selected to elevate your wardrobe. Visit us in Rye or explore online."
• •Promotional Copy (Event): "Join us for an exclusive evening with [Designer Name] at Sartina. Preview the latest collection, enjoy personal styling advice, and immerse yourself in an atmosphere of refined fashion. Thursday, [Date], 6-8 PM. RSVP to experience the art of dressing. #SartinaEvents #DesignerTrunkShow #NYFashion"
• •About Us Snippet (Refined): "Sartina, a 'seamstress apprentice' in spirit, is born from a passion for elevated contemporary fashion. We meticulously curate distinctive ready-to-wear, accessories, and lifestyle pieces, offering a serene and inspiring shopping sanctuary in historic Rye, NY. Discover your unique style with us."