Brand Tone

Authentic, Passionate, Elegant, Refined, Caring, Personal, Conscious, Responsible

Brand Values

• •Artisanship & Handmade Quality
• •Quality & Durability
• •Creativity & Elegance
• •Passion
• •Responsibility/Sustainability

Best Practices

• •Showcase the handmade aspect and the creator's passion in all communications.
• •Maintain a consistent visual aesthetic that reflects simple, chic elegance.
• •Respond to comments and messages with genuine care and a personal touch.
• •Highlight the quality and durability of materials to reinforce value and sustainability.
• •Share behind-the-scenes content showcasing the making process and Émeline's dedication.

Social Perception

Positive, Trustworthy, Appreciated for Quality and Aesthetics, Recognizable for Handmade Craftsmanship, Reliable

Copy Examples

• •Discover unique, handmade textile accessories, crafted with love and an eye for timeless style in France.
• •Each piece is carefully handmade, ensuring both quality and a unique touch. Embrace slow fashion with CreaEmeline.
• •From our hands to your home, experience the beauty of artisanal craftsmanship.
• •Supporting CreaEmeline means supporting a passion for quality, durability, and responsible creation.
• •Elevate your everyday with our elegant and consciously crafted textile accessories.