Brand Tone

Friendly, Approachable, Informative, Practical, Community-Oriented, Eco-Conscious, Modern, Lifestyle-Focused

Brand Values

• •Sustainability & Eco-Friendliness
• •Convenience & Accessibility
• •Community & Local Engagement
• •Innovation & Modernity
• •Quality & Service

Best Practices

• •Emphasize "Eco" and "Ease": Consistently highlight the environmental benefits and the convenience of their products and services. Use words like "green," "sustainable," "clean," alongside "simple," "hassle-free," "one-stop."
• •Showcase the Shonan/Fujisawa Lifestyle: Integrate local flavor and the desirable aspects of living/visiting the Shonan area. Use imagery and language that evokes a sense of place, community, and enjoyable experiences.
• •Maintain a Friendly and Informative Voice: Address the audience in a welcoming, helpful manner. Provide clear, practical information without being overly technical. Focus on the benefits for the user.
• •Encourage Interaction and Trial: Actively invite people to visit, test ride, and engage with the brand (e.g., "Visit us," "Try it out," "Join our community").
• •Be Visually Consistent (across platforms): Ensure that the imagery used in conjunction with copy reflects the modern, clean, active, and eco-friendly lifestyle associated with the brand. This reinforces the written message.

Social Perception

Positive Local Reputation, Innovative Mobility Provider, Associated with a Desirable Lifestyle, Trustworthy & Reliable

Copy Examples

• •Headline: Shonan Cruising, Reimagined. Discover the Coast with SQUARE MOBILITY E-Bikes! Body: Feel the sea breeze and explore hidden gems, all while being kind to our beautiful planet. Our easy-to-use e-bikes are perfect for your next adventure. Test ride yours today at Fujisawa SST! #SquareMobility #ShonanLife #EcoFriendlyFun
• •Headline: Your Journey, Simpler & Greener. SQUARE MOBILITY – All Your E-Mobility Needs in One Place. Body: From electric kickboards to EV cars, plus insurance and eco-inspections, we make sustainable travel easy and accessible. Visit us in Shonan T-SITE and let's find your perfect ride! #SustainableMobility #FujisawaSST #EVLife
• •Headline: Embrace the E-Mobility Life with SQUARE MOBILITY. Body: It's more than just a ride; it's a smarter, cleaner way to enjoy Fujisawa. Join our community of eco-conscious explorers. What will you discover today? #ElectricVehicle #SmartCity #Shonan
• •Headline: Ride into a Greener Future. Test Drive Innovation at SQUARE MOBILITY. Body: Curious about electric bikes or scooters? Experience the smooth, silent power of e-mobility. Our friendly team at Fujisawa SST is here to guide you. Your eco-adventure starts now! #GoElectric #TestRide #FutureOfMobility
• •Headline: Effortless Exploring, Zero Emissions. That's the SQUARE MOBILITY Promise. Body: Discover the joy of electric mobility – good for you, great for Shonan. Rent an e-bike or scooter for a day of fun, or explore our purchase options for a sustainable lifestyle. #ZeroEmissions #MobilitySolutions #JapanTravel