Brand Tone

Helpful, Service-Oriented, Celebratory, Emotional, Simple, Accessible, Creative, and Inspiring

Brand Values

• •Personalization and Uniqueness
• •Gift-Giving and Connection
• •Accessibility and Ease of Use
• •Memories and Sentimentality

Best Practices

• •Develop a Brand Voice Guide
• •Focus on "You" (the Customer)
• •Use Emotionally Resonant Language (Appropriately)
• •Keep it Clear, Concise, and Accessible
• •Maintain Consistency Across All Channels

Social Perception

Functional e-commerce store, with limited independent review profile due to the generic nature of the brand name. Primary interaction point seems to be the website itself.

Copy Examples

• •Make Every Occasion Unforgettable. Design unique, personalized gifts that speak from the heart. Start creating your special present today!
• •Your Coffee, Your Memories. Start your day with a smile or give a gift that warms the heart. Customize this mug with your favorite photo and a special message – a perfect, personal touch for anyone on your list.
• •What will you create today? ✨ From cherished photos to meaningful quotes, turn everyday items into treasured keepsakes. Share your latest personalized creation with #CreationPersonnalisee!
• •The Perfect Personalized Gift is Just a Few Clicks Away!
• •Create Your Personalized Gift Now