Brand Tone

Helpful, Passionate, Knowledgeable, Accessible

Brand Values

• •Playability & Quality Instrument Care
• •Community Engagement
• •Passion for Music/Guitar
• •Accessibility in Learning
• •Knowledgeable & Service-Oriented

Best Practices

• •Emphasize Shared Passion: Remind the audience that the brand comes from a place of genuine love for guitar and music (e.g., "we're guitar players too," "we love this stuff as much as you do").
• •Highlight Accessibility in Learning: Continue to promote free tutorials and resources to showcase a commitment to accessible guitar education.
• •Showcase Knowledge and Expertise: Subtly weave in technical details about guitar setups and servicing to reinforce credibility.
• •Encourage Community Engagement: Prompt viewers to leave comments, request tutorials, and share their own guitar journey.
• •Reinforce Quality Instrument Care: Frame setups and servicing as essential for unlocking a guitar's full potential and ensuring a great playing experience.

Social Perception

A helpful and responsive resource for guitar tutorials and song lessons, with a potential perception of localized service for guitar setup and maintenance.

Copy Examples

• •Let's get your guitar singing again!
• •Shop now and let's make some noise!
• •Your Guitar Buddy: Passionate about guitars, just like you!
• •Free guitar tutorials to help you shred!
• •Get your guitar playing its best with our expert setup services.