Brand Tone

Warm and Personal, Helpful and Reassuring, Joyful and Celebratory, Slightly Whimsical/Enchanting

Brand Values

• •Thoughtfulness
• •Ease/Convenience
• •Quality and Care
• •Creating Memories/Joy
• •Personal Connection

Best Practices

• •Always Start with "Why": Remind yourselves of the core mission – to make gifting thoughtful, easy, and joyful. Let this purpose guide the language used.
• •Embrace the "Husband-and-Wife Team" Voice: Write as if you're personally recommending a gift to a friend. Keep the language accessible, warm, and genuine, reflecting the founders' story.
• •Sprinkle in "A Touch of Magic": While the products are practical gift boxes, the brand name allows for a hint of enchantment. Use words like "magical," "delight," "wonder," and "sparkle" where appropriate, without overdoing it.
• •Focus on the Solution and Emotion: Highlight how La Box Magique solves the problem of stressful gift-giving and how it makes both the giver and receiver feel (e.g., happy, cared for, celebrated).
• •Develop a Simple Style Guide: Briefly document key tonal words (e.g., warm, thoughtful, easy, joyful, magical) and perhaps a few "words to avoid" (e.g., overly formal, technical, generic). This helps ensure consistency across all platforms and anyone writing for the brand.

Social Perception

To be perceived as a caring, reliable, and convenient solution for personal gifting, building trust and a personal connection with customers, and adding something special and delightful to the gifting experience.

Copy Examples

• •Headline for a new baby gift box: "Welcome Little One, Effortlessly. Our thoughtfully curated Newborn Box makes celebrating their arrival pure joy (and wonderfully simple for you!)."
• •Instagram caption for a reader's box: "Lost in a good book? So are we! ✨ Our Reader's Edition Box is packed with cozy essentials for the perfect literary escape. Gift a magical reading moment, stress-free. #LaBoxMagique #ThoughtfulGifting"
• •Email subject line: "Take the Stress Out of Special Occasions! ✨ La Box Magique is Here to Help."
• •About Us snippet: "From our family to yours, La Box Magique was born out of a desire to make gift-giving less of a task and more of a joy. We pour our hearts into each box, so you can share yours effortlessly."
• •Product description opening for a birthday box: "Make their day truly magical! Our [Birthday Box Name] is brimming with hand-picked delights, beautifully packaged and ready to create an unforgettable celebration. Because every birthday deserves a touch of magic and a lot of love."