Brand Tone

Friendly, Personal, Enthusiastic, Youthful, and Passionate.

Brand Values

• •Craftsmanship/Handmade Quality
• •Personalization & Uniqueness
• •Love & Passion
• •Trendiness & Style
• •Customer Happiness & Connection
• •Accessibility/Fair Pricing

Best Practices

• •Always Infuse Passion: Whether it's a product description or a social media update, let the genuine love for jewelry making ("handmade with love") shine through. Use enthusiastic and positive language.
• •Keep it Personal and Friendly: Address the customer directly using "you" and "your" (or the Dutch equivalents "je," "jij," "jouw"). Maintain a conversational, approachable style rather than overly formal language.
• •Highlight Uniqueness and Story: Continuously emphasize the handmade nature and the possibility of personalization. Encourage customers to see the jewelry as pieces "with a story or meaning."
• •Stay Visually Consistent: Ensure that the youthful, bright, and delicate aesthetic seen on Instagram and the website is reflected in all visual content. This reinforces the brand's personality.
• •Engage Authentically: When responding to comments or messages, maintain the friendly and enthusiastic tone. Ask questions in posts to encourage interaction, making customers feel like part of the By Charlies community.

Social Perception

Appears very positive, with customers expressing satisfaction with the products. Potential Confusion: The existence of other "Charlie" related jewelry or craft businesses could dilute brand recognition or lead to misattribution of reviews or perceptions if not clearly differentiated.

Copy Examples

• •✨ Sparkle alert! ✨ Our NEW 'Boho Dream' collection just landed! 🌿 Handmade with love and a touch of magic, these pieces are perfect for your sunny adventures. Which one tells your story? Tap to shop or visit by-charlies.nl! #bycharliesnl #handgemaaktesieraden #bohojewelry #newcollection #madewithlove
• •Your story, your style! ✨ At By Charlies, we create beautiful handmade jewelry that’s uniquely YOU. From initial charms to birth flower necklaces, find a piece that speaks to your heart. Design your own meaningful sparkle today at by-charlies.nl! #bycharlies #personalizedjewelry #handmadejewelry #sieradenmetbetekenis #shoplocalnl
• •Handmade with Love, Designed to Shine. ✨ Discover unique, personalized jewelry by-charlies.nl – where every piece tells a story. Let's sparkle together!
• •💖 A Little Treat For You! Handmade Sparkle Inside...
• •Carry your special initial, or the initial of a loved one, close to your heart with our delicate handmade initial necklace. Crafted with passion from high-quality stainless steel, this timeless piece is more than just jewelry – it’s a personal whisper of connection. Perfect for everyday sparkle or as a thoughtful gift. Handmade with love, just for you by-charlies.nl.