Brand Tone

Enthusiastic & Passionate, Informative & Helpful, Community-Oriented, Approachable & Friendly, Slightly Playful

Brand Values

• •Passion for Gaming
• •Community
• •Variety & Selection
• •Customer Engagement
• •Discovery

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly outlines the brand's tone (e.g., enthusiastic, informative, friendly), defines key vocabulary (words to use/avoid), and provides examples of good and bad copy. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Gamers appreciate authenticity and passion. Tailor your language to resonate with their interests, knowledge level, and sense of humor, without pandering.
• •Be Consistent Across All Channels: Whether it's a website product description, a Facebook post, an email newsletter, or a customer service reply, the tone should feel familiar and aligned with the established brand voice.
• •Inject Personality, But Stay True to Values: While being playful or enthusiastic, ensure the copy always reflects the core brand values like passion for gaming, community, and providing a great selection. Don't let the tone overshadow the message or purpose.
• •Review and Refine: Regularly review your copy to ensure it still aligns with your brand tone and is achieving its communication goals. Solicit feedback and be open to making adjustments as the brand evolves or as you learn more about what resonates with your audience.

Social Perception

Positive, Reliable Source for Games, Engaged with its Niche. The limited visibility on platforms beyond Facebook or in major news outlets suggests that their broader public perception might be less defined than their perception within their direct customer base and niche gaming communities.

Copy Examples

• •🔥 Get Ready, Adventurers! 🔥 The moment you've been waiting for is HERE! [Game Name], the highly anticipated [genre] masterpiece, just landed at The Game Store! Dive into epic quests, outsmart your rivals, and create legendary stories. Don't just play the game, LIVE it! Shop now and unleash the fun! #NewRelease #[GameName] #BoardGames #TheGameStore
• •Weekend game night plans? 🤔 We want to see what hits your table! Share a pic of your current gaming obsession in the comments below. 👇 Let's inspire each other! Who knows, your next favorite might be in someone else's snapshot! #GameNight #TabletopGames #GamingCommunity #TheGameStoreFamily
• •Ever wondered what makes [Specific Game Mechanic] so addictive? Our latest blog post dives deep into the strategy and thrill behind it! Perfect for seasoned pros looking for a new perspective or newcomers curious about the hype. Grab a Potion of Knowledge and read on! [Link to Blog] #GameStrategy #LearnToPlay #GamingBlog #TheGameStore
• •Level up your collection without emptying your Gringotts vault! 😉 This week, snag [Discount Percentage]% off all [Game Category]! It's the perfect excuse to finally grab that game you've been eyeing. Don't miss out, the quest for savings ends Sunday! #GameDeals #Sale #TabletopSale #TheGameStore
• •From the click of dice to the shuffle of cards, we believe games bring people together and spark incredible moments. What game first ignited your passion? Share your origin story! We're all ears (and meeples!). #LoveOfGaming #WhyWePlay #BoardGameGeek #TheGameStore