Brand Tone

Romantic, Emotional, Celebratory, Joyful, Trustworthy, Sincere, Approachable, and Engaging

Brand Values

• •Love & Commitment
• •Quality & Craftsmanship
• •Customer Trust & Satisfaction
• •Eternalizing Memories
• •Accessibility

Best Practices

• •Develop a "Brand Voice Chart": Clearly define adjectives that describe your brand's tone (e.g., romantic, sincere, elegant, joyful, trustworthy) and, importantly, adjectives that it is *not* (e.g., overly casual, comedic, overly formal, aggressive). Share this with anyone creating content.
• •Use Storytelling: Frame products within the context of love stories, milestones, and emotional connections. Instead of just listing features, explain how those features contribute to the ring's significance as a symbol of love. (e.g., "Our handcrafted details reflect the care you put into your relationship.")
• •Embrace Romantic & Evocative Language: Utilize words and phrases that appeal to emotions and ideals associated with love, commitment, and partnership (e.g., "cherish," "forever," "dream," "soulmate," "journey," "promise," "eternal").
• •Maintain Visual-Textual Harmony: Ensure that the tone of the copy aligns with the visual elements used in advertisements, social media posts, and on the website. Romantic imagery should be paired with equally romantic and heartfelt text.
• •Engage with Empathy and Sincerity: When interacting with customers (comments, DMs, customer service), maintain the same sincere, empathetic, and celebratory tone. This reinforces the brand's values beyond just marketing copy.

Social Perception

The brand is perceived as a specialist in romantic jewelry, particularly wedding and engagement rings. The consistent romantic aesthetic likely appeals to couples planning engagements, weddings, or looking for meaningful gifts. Positive engagement in comments (likes, heart emojis, tagging partners).

Copy Examples

• •Instagram Post (Image of a couple's hands with rings): Two hands, two hearts, one lifetime of love. Our rings are crafted to tell your unique story, shining as brightly as your future together. ✨ Tag your forever person! #LunaAlianças #EternalLove #SheSaidYes #LoveStory
• •Website Banner: Find the Symbol of Your Unending Love. At Lojas Luna, we believe every love story deserves to be eternalized with a ring as unique as your bond. Explore our collection.
• •Product Description (for an engagement ring): More than a diamond, it's a promise whispered from the heart. This exquisite solitaire ring embodies the pure, singular devotion you share. Let it be the start of your 'happily ever after.' Crafted with [Material] and [Stone details].
• •Email Marketing Subject Line: Ready to Write Your Next Chapter? Discover Rings That Say 'Forever.' Body Snippet: Your love is a masterpiece. We're here to help you find the perfect rings to celebrate its beauty. From delicate promise rings to breathtaking wedding bands, each Luna piece is a testament to enduring passion.
• •Facebook Ad (targeting recently engaged couples): Congratulations on your engagement! 🎉 Now, let's find the wedding bands that perfectly capture your journey of love. Lojas Luna: Crafting symbols of eternal commitment, just for you. Shop now for free shipping across Brazil!