Brand Tone

Approachable, Quality-Conscious, Expressive

Brand Values

• •Creativity & Personalization
• •Quality Craftsmanship
• •Customer Satisfaction
• •Modernity & Innovation
• •Joy & Vibrancy

Best Practices

• •Use approachable and friendly language to guide customers through the custom design process.
• •Emphasize premium quality and advanced LED technology to build trust and justify investment.
• •Encourage customers to express themselves through custom signs for personal or business branding.
• •Highlight the joy and vibrancy that neon signs bring to spaces, linking them to celebrations and personal expression.
• •Actively seek and showcase positive reviews and user-generated content to boost positive perception.

Social Perception

Positive, focusing on aesthetic improvement, uniqueness, and the transformative effect of custom neon signs. Customers appreciate the ability to personalize their spaces and express their individuality or brand identity.

Copy Examples

• •"Create your dream neon sign! Our online customizer makes it easy to bring your vision to life."
• •"Premium quality, handmade with care. Our neon signs are built to last and look amazing."
• •"Express yourself with a custom neon sign! Perfect for weddings, parties, or adding a personal touch to your space."
• •"Light up your life with our vibrant neon signs! Add a pop of color and personality to any room."
• •"See what our customers are saying! We're proud to bring your ideas to life with high-quality neon signs."