Brand Tone

Playful, Surprising, Nostalgic, Value-Oriented, Enthusiastic, Youthful

Brand Values

• •Surprise and Discovery
• •Value for Money
• •Sustainability/Reducing Waste
• •Innovation
• •Joy and Fun
• •Italian Roots with Global Reach
• •Endearing

Best Practices

• •Always include Nonno Bandolo in communications.
• •Emphasize the thrill of discovering hidden treasures in every box.
• •Highlight the value and savings compared to retail prices.
• •Showcase the brand's commitment to sustainability and waste reduction.
• •Maintain an enthusiastic and youthful tone despite the traditional figure of Nonno Bandolo.

Social Perception

Endearing, trustworthy, fun, innovative, eco-conscious

Copy Examples

• •"Nonno Bandolo says: 'Life is like a Mystery Box, full of surprises! Open yours today!'"
• •"Get ready for a treasure hunt! Our Mystery Boxes are packed with recovered products, ready to be discovered by you."
• •"Don't miss out on the thrill! Shop our Mystery Boxes and experience the joy of finding hidden gems."
• •"Join Nonno Bandolo on an adventure! Explore our surprise boxes and unearth amazing finds."
• •"Why buy retail when you can discover incredible value? Our Mystery Boxes offer more for less!"