Brand Tone

Creative, Passionate, Personal, Artistic, Encouraging, Inspiring, Direct, and Informative.

Brand Values

• •Originality & Creativity
• •Passion for Art
• •Sharing & Accessibility
• •Personal Expression
• •Support for the Artist

Best Practices

• •Develop a Brand Voice Chart: Define your brand's personality (e.g., Creative, Passionate, Inspiring, Friendly) and lists Do's and Don'ts for language. Do: Use evocative and inspiring language, highlight the handmade/original aspect, speak directly to the customer's creativity. Don't: Use overly technical jargon, be impersonal, or sound generic.
• •Know Your Audience: Understand who you're talking to – individuals interested in DIY decor, personalizing items, or unique digital art. Tailor the tone to resonate with their desire for creativity and individuality.
• •Maintain Consistency Across All Channels: Whether it's the website, product descriptions, social media posts, or customer service emails, the creative and passionate tone should be evident.
• •Tell Your Story: Weave in the story of the artist and the passion behind the creations. This reinforces the handcrafted and original values.
• •Review and Refine: Periodically review your content to ensure it still aligns with your brand tone and values. As the brand grows, the tone might evolve slightly, but the core essence should remain.

Social Perception

Emerging Brand, Niche Focus, Limited Public Feedback, Potential for Confusion.

Copy Examples

• •Homepage Banner: Unlock Your Inner Artist. Download unique, handcrafted digital illustrations and bring your creative visions to life. Dezyn'Art – Where passion meets pixels.
• •Product Description Intro: Dive into a world of imagination with our 'Starry Night Cat' digital drawing. Lovingly created with a passion for detail, this piece is ready to download and inspire your next decorative project or simply bring a touch of unique artistry to your digital space.
• •Social Media Post (Facebook/Instagram - showcasing a new design): Fresh from the artist's heart to your home! ✨ Discover our latest digital creation, designed to spark joy and creativity. Download, print, and make it uniquely yours. What will you create today? #DezynArt #DigitalIllustration #ArtForYourSpace #CreativeInspiration #HandcraftedDigital
• •Email Newsletter Snippet (to subscribers): Hello fellow art lover! At Dezyn'Art, we believe everyone has an artistic spark. This week, we're sharing not just new designs, but also ideas on how you can use our digital art to personalize your world. Let's create something beautiful together!
• •About Us Snippet (Website): Born from a passion for illustration and a desire to share original art, Dezyn'Art offers meticulously crafted digital drawings. Each piece is an invitation to explore your creativity and adorn your life with unique designs. Join us on this artistic journey.