Brand Tone

Warm & Approachable, Elegant & Refined, Sentimental & Heartfelt, Creative & Inspiring, Trustworthy & Proud (of Swiss Craftsmanship)

Brand Values

• •Personalization & Individuality: Offering unique, customizable pieces that allow customers to express their identity or create meaningful gifts.
• •Craftsmanship & Quality: Emphasizing the 'handmade in Switzerland' aspect, suggesting attention to detail and high standards.
• •Emotional Connection: Creating products that signify love, memories, and important relationships.
• •Customer Centricity: Focusing on creating a positive experience for customers through tailored products and responsive service.
• •Elegance & Timelessness: Designing pieces that are stylish yet classic and can be cherished for a long time.

Best Practices

• •Always Emphasize Personalization and Uniqueness: highlight how each piece can be made unique and tell an individual story. Use words like 'your,' 'unique,' 'custom,' 'personalized,' 'one-of-a-kind.'
• •Weave in the 'Handmade in Switzerland' Aspect: Remind the audience of the quality craftsmanship and Swiss origin, as this builds trust and justifies value. Phrases like 'crafted with care,' 'Swiss atelier,' 'handmade precision' work well.
• •Focus on Emotional Connection: Frame products around the feelings they evoke or the relationships they represent – love, remembrance, celebration, connection. Use evocative language that resonates on an emotional level.
• •Maintain a Warm and Elegant Voice: Even when being playful (like on TikTok), the underlying tone should remain sophisticated and approachable. Avoid overly casual slang if it doesn't fit the elegant aspect, but ensure the language is always friendly and inviting.
• •Develop a Brand Style Guide: Create a document that outlines key brand messaging points, preferred terminology, 'do's and don'ts' for language, and examples of on-brand copy. This ensures everyone creating content for Unikatan is aligned. For instance, consistently using 'handcrafted' instead of just 'handmade' if that's a desired nuance.

Social Perception

Positive: Customers generally perceive Unikatan as a provider of beautiful, high-quality, and unique personalized jewelry. Gift-Worthy: The brand is strongly associated with thoughtful and special gifts for loved ones. Appreciation for Detail: The handmade aspect and customization options are highly valued. Reliable: Good customer service and product quality contribute to a trustworthy image. Stylish & Modern: While elegant, the designs are also seen as contemporary and suitable for everyday wear.

Copy Examples

• •Instagram Post (Image of a personalized necklace): Carry your story close. ✨ Our handcrafted necklaces are more than just jewelry; they're a whisper of a cherished memory, a symbol of a unique bond. Design yours today and keep what matters most near your heart. Handmade with love, just for you, in Switzerland. #Unikatan #PersonalizedJewelry #HandmadeWithLove #SwissMade #CherishedMoments
• •Facebook Ad (Carousel of different birthstone bracelets): A touch of sparkle, a piece of their heart. ❤️ Celebrate her special day with a Unikatan birthstone bracelet, uniquely hers. Each stone tells a story, each piece handcrafted with precision and care in our Swiss atelier. Which meaningful gem will you choose? Shop now and create an unforgettable gift. #UnikatanGifts #BirthstoneJewelry #PersonalizedGifts #HandmadeInSwitzerland #MeaningfulJewelry
• •Website Banner (Homepage): Unikatan: Your Moments, Uniquely Crafted. Discover exquisite, personalized jewelry handmade with love in Switzerland. Tell your story through timeless pieces designed by you, for you, or someone special.
• •TikTok Video Caption (Short video showing engraving process): Watch the magic happen! ✨ From a simple wish to a stunning reality. Every Unikatan piece is personalized with care right here in our Swiss studio. What would your unique piece say? 😉 #Unikatan #CustomJewelry #BehindTheScenes #Handmade #Personalized #SwissDesign #JewelryMaking
• •Email Newsletter Snippet (Subject: A Little Sparkle, A Lot of Love From Unikatan): Hello [Customer Name], At Unikatan, we believe that the most beautiful jewelry tells a personal story. Whether it's a gift for someone you adore or a special treat for yourself, our handcrafted pieces are designed to capture those irreplaceable moments. Explore our latest arrivals and find the perfect way to express what's in your heart. Crafted with passion, delivered with love from Switzerland.