Brand Tone

Natural and Pure, Caring and Gentle, Trustworthy and Transparent, Approachable and Friendly, Conscious and Responsible

Brand Values

• •Natural Purity
• •Lip Health and Well-being
• •Quality and Efficacy
• •Sustainability and Local Production
• •Transparency and Trust
• •Social Responsibility

Best Practices

• •Emphasize "Natural" and "Pure" Consistently: Always highlight the 100% natural, organic, and vegan aspects. Use words like "pure," "gentle," "goodness," "botanical," "naturally sourced."
• •Maintain a Caring and Supportive Voice: Frame copy around the benefits for the customer's lip health and well-being. Use phrases like "your lips deserve," "gentle care," "nourish," "protect," "soothe."
• •Be Transparent and Informative: Clearly communicate about ingredients, sourcing (future local production), and brand values (eco-friendly, charity). Avoid jargon where possible, or explain it simply.
• •Keep it Approachable and Positive: Use a friendly, inviting tone. Incorporate positive language and direct calls to action that feel encouraging rather than demanding. Engage with current trends where appropriate (like on TikTok) but ensure it aligns with the core natural values.
• •Showcase Responsibility: Regularly integrate messaging about sustainability, eco-friendly practices, and social contributions (like the Ronald McDonald Kinderfonds donation) to reinforce the brand's conscientious image.

Social Perception

Positive (via own channels), Emerging Brand, Niche Focus, Active on TikTok

Copy Examples

• •Headline: Purely You. Purely DynaBalm. Body: "Kiss dry, unhappy lips goodbye! Our 100% natural and organic lip balms are crafted with love in the Benelux, bringing you the gentle, effective care you deserve. Discover the softness. #DynaBalm #NaturalLips"
• •Headline: Healthy Lips, Happy Planet. Body: "With DynaBalm, you're choosing more than just beautiful lips. You're choosing vegan, cruelty-free care in eco-friendly packaging, soon to be made locally in our new Dutch facility! Plus, 1% of every purchase supports the Ronald McDonald Kinderfonds. Feel good inside and out. #SustainableBeauty #DynaBalmCares"
• •Headline: The Secret to Your Softest Smile? Nature's Best. Body: "Unlock the power of honey and pure botanicals with DynaBalm. Deeply hydrating, wonderfully protective, and always free from the nasties. Give your lips the natural best. Shop our Honey and Berry balms! #OrganicLipCare #DynaBalmSecret"
• •Headline: DynaBalm: Lip Love You Can Trust. Body: "Tired of mystery ingredients? We believe in transparency. That’s why our lip balms are simply made with 100% natural goodness. Effective, gentle, and kind to your lips. See what makes us different. Visit dynabalm.nl. #CleanBeauty #HealthyLips"
• •Headline: TikTok Made You Buy It? Your Lips Will Thank You! Body: "Join the #DynaBalmGlow! Our Berry lip balm is buzzing for a reason. Experience lasting hydration and a touch of natural flavor. Get yours at dynabalm.nl and show off those #CleanGirl lips! #ViralBeauty #NaturalLipBalm"