Brand Tone

Friendly and Approachable, Playful and Enthusiastic, Caring and Trustworthy, Informative and Helpful

Brand Values

• •Joy and Fun
• •Comfort
• •Style and Trend-Consciousness
• •Child Development and Education
• •Quality and Fair Pricing
• •Customer-Centricity
• •Family

Best Practices

• •Always Prioritize Childlike Joy and Positivity: Every piece of copy, from product descriptions to social media updates, should evoke a sense of happiness, fun, and the magic of childhood. Use upbeat language and positive framing.
• •Speak to Parents with Empathy and Understanding: Acknowledge the needs and concerns of parents (e.g., comfort, safety, development, good value) in a supportive and friendly manner. Build trust by being a reliable resource.
• •Incorporate Playful Language and Emojis (Appropriately): Use emojis and lively vocabulary that resonate with a young, vibrant brand, but ensure it remains clear and easy to understand for the parent audience. Maintain a balance to avoid appearing unprofessional.
• •Highlight Benefits, Not Just Features: Focus on how products contribute to a child's happiness, comfort, learning, or style. For example, instead of "durable fabric," say "strong enough for every adventure, soft enough for cuddles."
• •Maintain Visual and Verbal Consistency: Ensure that the cheerful and colorful visual identity of the brand is matched by equally vibrant and friendly written communication across all channels – website, social media, email, and customer service interactions. Ensure the Portuguese communication is consistently warm and engaging.

Social Perception

Positive customer feedback, Engaging social media presence, Trusted retail partner, Focus on child well-being

Copy Examples

• •🌈 Brighten up your little one's world! ☀️ Our new collection is bursting with color, comfort, and all the fun they deserve! ✨ Swipe to see the smiles and tap to shop these adorable looks! #VarietahKids #ModaInfantil #AlegriaEmVestir #ConfortoParaBrincar #KidsFashionBrazil
• •🧠 Spark their curiosity! 🧸 Our new [Toy Name] isn't just fun, it's a journey of discovery for your little genius! Designed to make learning playful and engaging. Watch them grow and explore! Learn more & get yours today! 👉 [Link] #BrinquedosEducativos #VarietahKids #DesenvolvimentoInfantil #AprenderBrincando #PaisEFilhos
• •✨ Level up their playtime! ✨ This [Accessory Name] is pure magic! 😉 Link in bio to snag yours! #VarietahKids #DiversaoGarantida #KidsAccessories #Achadinhos #TikTokMadeMeBuyIt
• •🎈 Happiness Delivered! 🎈 From cozy PJs to adventure-ready outfits, find everything your child needs for a joyful childhood at Varietah Kids. Shop now and enjoy free shipping anywhere in Brazil! 🇧🇷 #LojaVarietahKids #UniversoInfantil #EstiloEDiversao
• •Hi [Parent's Name], get ready for smiles! 😊 Our [Season] Sale is ON! 🎉 Discover fantastic deals on your favorite styles and toys that bring comfort, fun, and fashion to your little star's days. Don't miss out – shop now and make their season extra special! [Link to Sale]