Brand Tone

Playful, value-oriented, direct, and informal, with a hint of sensuality implied by the brand name.

Brand Values

• •Affordability/Value
• •Variety and Trendiness
• •Accessibility
• •Newness

Best Practices

• •Maintain a playful yet approachable tone in all communications.
• •Emphasize the value proposition of trendy items at discounted prices.
• •Use clear and direct language to describe product features and benefits.
• •Incorporate relevant hashtags to increase visibility on social media.
• •Highlight the newness and variety of products offered.

Social Perception

A brand that offers trendy and affordable women's apparel, with a playful and slightly edgy vibe.

Copy Examples

• •Steal the style! Fresh drops arriving daily - don't miss out!
• •New Lingerie just dropped! Get yours now before they're gone! #NaughtySmileFashion #Lingerie
• •Looking for a cute Top? Our tops are super comfortable, stylish and affordable! Check them out!
• •100% brand new dresses at closeout prices! Shop now and save!
• •Spice up your wardrobe with our sexy corset dresses. Limited stock available!