Brand Tone

Sentimental, Caring, and Personal. It aims to be Friendly and Approachable

Brand Values

• •Emotional Connection: The core emphasis is on gifts as expressions of love and connection.
• •Personalization & Thoughtfulness: The business model revolves around creating unique, customized gifts that show care and attention.
• •Quality & Craftsmanship: The "About Us" page mentions passion for craftsmanship and commitment to high-quality products.
• •Customer Satisfaction: A focus on exceptional customer service and making the shopping experience easy and secure is stated.
• •Creating Memories: The brand aims to help customers create lasting memories through their products.

Best Practices

• •Focus on Emotion: Always aim to connect with the customer's feelings. Use words that evoke love, joy, comfort, and nostalgia. Highlight the "why" behind the gift – the sentiment.
• •Emphasize Personalization: Remind customers that these aren't just products, but personalized creations. Use phrases like "made just for you," "your unique touch," or "a personal story."
• •Keep it Warm and Approachable: Use a friendly, conversational style. Avoid overly formal or technical jargon. Emojis can be used sparingly and appropriately on platforms like social media to enhance warmth.
• •Highlight the "Gift" Aspect: Frame products as solutions for expressing care and celebrating occasions. Use language like "the perfect way to show you care," "a thoughtful gesture," "celebrate their special day."
• •Maintain Consistency Across All Channels: Ensure that the sentimental, caring, and personal tone is reflected not only in product descriptions and ads but also in customer service interactions, email communications, and social media posts. Create a simple brand voice guide for anyone writing content.

Social Perception

The general sentiment aimed for by the brand is one that evokes warmth, thoughtfulness, and reliability in providing meaningful gifts. The brand's own "Review Policy" indicates a desire for fair and honest feedback. However, businesses specializing in personalized gifts often aim to be perceived as creative, caring, and reliable partners in gift-giving.

Copy Examples

• •For a Custom Family Portrait Canvas: "Capture the warmth of family in a timeless piece. Our personalized canvases turn your cherished photos into art, creating a heartfelt reminder of the moments that matter most. *A gift that speaks from the heart.*"
• •For a Personalized Mug for Mom: "Start her day with a smile and a sip of love. Our custom mugs, designed with your special message or photo, are a daily reminder of how much she means to you. *Because every mom deserves a unique embrace.*"
• •For a Pet Memorial Gift: "Keep their memory alive and close to your heart. Our thoughtful, personalized pet memorial gifts offer a gentle way to honor the paw prints they left on your soul. *Celebrating a love that never fades.*"
• •For an Anniversary Gift (e.g., Custom Keychain): "Carry your love story wherever you go. Engrave your special date or initials on our beautifully crafted keychains – a small token of a love that’s uniquely yours. *Marking milestones, together.*"
• •General Holiday Promotion: "This season, give more than just a gift – give a feeling. Explore our collection of personalized treasures, each designed to tell a unique story and wrap your loved ones in warmth. *Make their holidays unforgettable with RicoGifts.*"