Brand Tone

Helpful and Supportive, Practical and Solution-Oriented, Quality-Conscious, Direct and Informative, Responsive

Brand Values

• •Customer Satisfaction
• •Quality and Durability
• •Practical Solutions
• •Transparency
• •Problem Resolution

Best Practices

• •Prioritize Clarity and Simplicity: Use straightforward language that is easy for customers to understand, avoiding overly technical jargon. Focus on the benefits and solutions your products offer.
• •Emphasize Durability and Quality: Consistently weave in messages about the strength, craftsmanship, and longevity of the metal furniture. Use descriptive words that convey resilience and reliability.
• •Be Genuinely Helpful: Frame content around customer needs and potential questions. Offer practical advice, tips (like in blog posts and assembly guides), and be readily available to assist.
• •Maintain a Responsive and Empathetic Voice: When addressing customer feedback or queries, whether positive or negative, respond in a timely, understanding, and solution-oriented manner.
• •Showcase Real-Life Applications: Use visuals and descriptions that help customers envision Argimo products in their own homes, solving their specific needs (e.g., creating more space, furnishing a child's room). This makes the brand more relatable and its offerings more tangible.

Social Perception

Generally Positive, with Some Concerns. Seen as a Provider of Practical Furniture. Trust through Engagement. Areas for Improvement: Delivery times and initial product quality/completeness are areas where some customers have faced challenges.

Copy Examples

• •Headline: Reclaim Your Space: Smart, Sturdy Bunk Beds for Modern Living. Body: Tired of cluttered rooms? Our metal bunk beds are designed for durability and style, offering practical solutions that grow with your family. Easy assembly, lasting quality. Shop now and transform your home. Call to Action: Explore Bunk Beds
• •Headline: Built to Last. Designed to Inspire. Discover Argimo Metal Bedsteads. Body: At Argimo, we believe furniture should be both beautiful and resilient. Our metal bedsteads combine timeless design with robust construction, ensuring peaceful nights and stylish mornings for years to come. Find your perfect centerpiece today. Call to Action: View Our Bedstead Collection
• •Social Media Post (with an image of a well-organized kids' room featuring an Argimo bunk bed): Create more room for play! 🤸‍♂️ Our [Product Name] Bunk Bed isn't just a space-saver; it's a sturdy, safe, and stylish haven for your little ones. Plus, with our easy-to-follow assembly videos, setup is a breeze! #ArgimoHome #KidsRoom #BunkBedLove #PracticalDesign #QualityFurniture
• •Email Subject: Need Help? Your Argimo Assembly Guide is Here! Body: Hi [Customer Name], thank you for choosing Argimo! We're committed to making your experience seamless. Stuck on assembly? Our step-by-step video guide for your new [Product Name] will have it ready in no time: [Link to YouTube Video]. Quality you can build on, support you can count on. Call to Action: Watch Assembly Video
• •Blog Post Title Idea: 5 Reasons Why a Metal Bed Frame is a Smart Investment for Your Home Excerpt: Choosing the right bed frame is crucial for both comfort and longevity. Argimo metal bed frames offer exceptional durability, timeless style, and are surprisingly easy to maintain. Discover why metal might be the practical, long-lasting solution you've been searching for...